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~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"SAGE library in marketing"
~subject:"Markenimage"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Markenimage
Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
Brand extension
6
Brand management
6
Markenführung
6
Markentransfer
6
Bewertung
2
Brand
2
Evaluation
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Markenartikel
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Erfolgsfaktor
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Financial services
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Finanzdienstleistung
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Markenpolitik
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Markenschutz
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Park, C. Whan
2
Bhat, Sobodh
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Boush, David M.
1
Dall'Olmo Riley, Francesca
1
Devlin, James F.
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
McCarthy, Michael S.
1
McKechnie, Sally
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Reddy, Srinivas K.
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Brand management ; Vol. 3
SAGE library in marketing
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
The journal of brand management : an international journal
2
PhD / Aarhus School of Business
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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1
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
2
Consumer perceptions of brand architecture in financial services
Devlin, James F.
;
McKechnie, Sally
-
2010
Persistent link: https://www.econbiz.de/10003924396
Saved in:
3
Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
-
2010
Persistent link: https://www.econbiz.de/10003924399
Saved in:
4
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
5
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
6
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
7
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
8
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
9
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
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