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~isPartOf:"Brand management ; Vol. 3"
~subject:"Brand image"
~subject:"Luxury goods"
~type_genre:"Book section"
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Brand image
Luxury goods
Consumer behaviour
13
Konsumentenverhalten
13
Brand extension
10
Markentransfer
10
Brand management
9
Markenführung
9
Markenimage
8
Brand
4
Markenartikel
4
Bewertung
2
Erfolgsfaktor
2
Evaluation
2
Success factor
2
Consumer goods
1
Consumer goods industry
1
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1
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1
Financial services
1
Finanzdienstleistung
1
Hong Kong
1
Hongkong
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Konsumgüterindustrie
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Spillover effect
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Spillover-Effekt
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8
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8
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Park, C. Whan
2
Bhat, Sobodh
1
Boush, David M.
1
Devlin, James F.
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
McCarthy, Michael S.
1
McKechnie, Sally
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Reddy, Srinivas K.
1
Ruth, Julie A.
1
Sattler, Henrik
1
Simonin, Bernard L.
1
Smith, Margo
1
Völckner, Franziska
1
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Brand management ; Vol. 3
The Oxford handbook of luxury business
13
Luxury marketing : a challenge for theory and practice
11
Brand management ; Vol. 4
6
Consumer brand relationships : meaning, measuring, managing
6
Sustainable Luxury : An International Perspective
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Brand management ; Vol. 2
5
Country of origin effect : looking back and moving forward
5
Psychology of branding
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Brand management ; Vol. 1
4
Cross-cultural and critical perspectives on brands
4
Developing successful global strategies for marketing luxury brands
4
Global luxury : organizational change and emerging markets since the 1970s
4
Luxury marketing, sustainability and technology : the future of luxury management
4
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Brand management in emerging markets : theories and practice
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
Building consumer-brand relationship in luxury brand management
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Handbook on brand and experience management
3
International marketing ; Vol. 2
3
Marketing in the new global order : challenges and opportunities
3
Marketing-mix strategies - product strategy and promotion strategy
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Strong brands, strong relationships
3
Sustainable luxury : managing social and environmental performance in iconic brands
3
The evolution of brands : from signals of quality to storehouses of trust
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Challenges and trends in modern banking
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Corporate brand and corporate reputation
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
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ECONIS (ZBW)
8
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date (oldest first)
1
Consumer perceptions of brand architecture in financial services
Devlin, James F.
;
McKechnie, Sally
-
2010
Persistent link: https://www.econbiz.de/10003924396
Saved in:
2
Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
-
2010
Persistent link: https://www.econbiz.de/10003924399
Saved in:
3
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
4
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
5
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
6
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
7
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
8
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
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