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~isPartOf:"Brand management ; Vol. 3"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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Markenimage
Marketingmanagement
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Brand management
12
Markenführung
12
Consumer behaviour
9
Konsumentenverhalten
9
Brand extension
7
Markentransfer
7
Brand image
6
Brand
4
Markenartikel
4
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Park, C. Whan
2
Bhat, Sobodh
1
Devlin, James F.
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
McCarthy, Michael S.
1
McKechnie, Sally
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Reddy, Srinivas K.
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Brand management ; Vol. 3
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Dienstleistungsmarken : Forum Dienstleistungsmanagement
8
Brand management ; Vol. 1
7
Consumer brand relationships : meaning, measuring, managing
7
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
7
Innovative Markenführung und -implementierung
7
Cases on branding strategies and product development : successes and pitfalls
6
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
6
Measuring and managing brands
6
Aufbruch : Ingredient Branding schafft Werte
5
Brand management ; Vol. 2
5
Brand management in emerging markets : theories and practice
5
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
5
Psychology of branding
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Brand management ; Vol. 4
4
Brands : interdisciplinary perspectives
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Fashion branding and communication : core strategies of European luxury brands
4
Foundations of corporate heritage
4
Handbook on brand and experience management
4
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
4
Improving marketing strategies for private label products
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
4
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
4
The Routledge companion to contemporary brand management
4
The evolution of brands : from signals of quality to storehouses of trust
4
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ECONIS (ZBW)
6
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1
Consumer perceptions of brand architecture in financial services
Devlin, James F.
;
McKechnie, Sally
-
2010
Persistent link: https://www.econbiz.de/10003924396
Saved in:
2
Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
-
2010
Persistent link: https://www.econbiz.de/10003924399
Saved in:
3
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
4
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
5
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
6
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
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