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~isPartOf:"Brand management ; Vol. 3"
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Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Brand extension
6
Brand management
6
Markenführung
6
Markentransfer
6
Bewertung
2
Brand
2
Evaluation
2
Markenartikel
2
Erfolgsfaktor
1
Financial services
1
Finanzdienstleistung
1
Spillover effect
1
Spillover-Effekt
1
Strategic alliance
1
Strategische Allianz
1
Success factor
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English
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Park, C. Whan
2
Bhat, Sobodh
1
Boush, David M.
1
Devlin, James F.
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
McCarthy, Michael S.
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McKechnie, Sally
1
Milberg, Sandra
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Milberg, Sandra J.
1
Reddy, Srinivas K.
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Ruth, Julie A.
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Sattler, Henrik
1
Simonin, Bernard L.
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Smith, Margo
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Völckner, Franziska
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Brand management ; Vol. 3
Journal of business research : JBR
485
The journal of brand management : an international journal
340
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
8
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1
Consumer perceptions of brand architecture in financial services
Devlin, James F.
;
McKechnie, Sally
-
2010
Persistent link: https://www.econbiz.de/10003924396
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2
Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
-
2010
Persistent link: https://www.econbiz.de/10003924399
Saved in:
3
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
4
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
5
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
6
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
7
Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
;
Lavack, Anne M.
;
Smith, Margo
-
2010
Persistent link: https://www.econbiz.de/10003924416
Saved in:
8
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
Saved in:
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