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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Markenpolitik"
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Brand management
238
Markenführung
238
Brand image
107
Markenimage
107
Consumer behaviour
73
Konsumentenverhalten
73
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
63
Markenartikel
61
Beziehungsmarketing
52
Relationship marketing
52
Lieferantenmanagement
48
Supplier relationship management
48
Social Web
47
Social web
47
Internet marketing
38
Online-Marketing
38
Marketing management
29
Marketingmanagement
29
Tourism marketing
24
Tourismusmarketing
24
Destination management
21
Destinationsmanagement
21
Social media
20
Branding
15
Brand architecture
13
China
13
Corporate reputation
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Firmenimage
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USA
13
United States
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Hotel industry
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Hotellerie
12
Markenarchitektur
12
Stakeholder
12
Advertising effects
11
Brand equity
11
Corporate Social Responsibility
11
Corporate social responsibility
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Undetermined
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236
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2
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17
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English
238
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Christodoulides, George
7
Pitt, Leyland F.
5
Ewing, Michael
4
Gupta, Suraksha
4
Ind, Nicholas
4
Kumar, V.
4
Pike, Steven
4
Casidy, Riza
3
He, Jiaxun
3
Iglesias, Oriol
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Wang, Cheng Lu
3
Baloglu, Seyhmus
2
Berthon, Pierre R.
2
Botha, Elsamari
2
Brown, Brian P.
2
Campo, Sara
2
Cova, Bernard
2
Eisingerich, Andreas B
2
Gabrielsson, Mika
2
Gelb, Betsy D.
2
Gyrd-Jones, Richard I.
2
Gómez, Mar
2
Hsiao, Shih-Hui
2
Hudson, Simon
2
Iyer, Pramod
2
Jiménez-Barreto, Jano
2
Khan, Huda
2
Kietzmann, Jan
2
Kohli, Chiranjeev
2
Lee, Jin-soo
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mishra, Prashant
2
Mohan, Mayoor
2
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
238
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41
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
42
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
43
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
44
How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting
;
Yu, Irina Y.
;
Yang, Morgan X.
;
Yi, Mengjie
- In:
Tourism management : research, policies, practice
86
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
Saved in:
45
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
46
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
47
A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
Saved in:
48
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
49
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
50
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
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