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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Bibliometrie"
~subject:"Brand extension"
~subject:"Brand management"
~subject:"China"
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Bibliometrie
Brand extension
Brand management
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Markenführung
33
Markenimage
12
Advertising effects
11
Brand image
11
Consumer behaviour
11
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Brand management in emerging markets : theories and practice
Gabler Edition Wissenschaft / Marken- und Produktmanagement
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
259
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
33
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1
Building China's global brands
Sexton, Donald E.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 268-286)
.
2014
Persistent link: https://www.econbiz.de/10010417710
Saved in:
2
Modernization, consumer personalities, and global brand attitudes
Li, Qianqian
;
Wei, William
;
Xue, Qiuzhi
- In:
Brand management in emerging markets : theories and practice
,
(pp. 249-267)
.
2014
Persistent link: https://www.econbiz.de/10010417713
Saved in:
3
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
4
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
5
Luxury consumers and luxury brand management in China
Mo, Tingting
;
Roux, Elyette
- In:
Brand management in emerging markets : theories and practice
,
(pp. 200-221)
.
2014
Persistent link: https://www.econbiz.de/10010417718
Saved in:
6
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
7
Managing brands at risk : the case of Turkey
Okan, Elif Yolbulan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 177-190)
.
2014
Persistent link: https://www.econbiz.de/10010417722
Saved in:
8
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
9
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
10
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
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