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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Bibliometrie"
~subject:"Brand extension"
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Brand management in emerging markets : theories and practice
Gabler Edition Wissenschaft / Marken- und Produktmanagement
The journal of brand management : an international journal
30
Journal of business research : JBR
25
The journal of product & brand management
24
International journal of consumer studies
9
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
The IUP journal of brand management : IJBRM
7
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International review on public and non-profit marketing
5
Journal of fashion marketing and management
5
Journal of retailing and consumer services
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Australasian marketing journal
4
International journal of sport management and marketing : IJSMM
4
Journal of international consumer marketing
4
Journal of marketing management : MM
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Journal of retailing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Research
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SpringerLink / Bücher
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The marketing review
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AMS review : official publication of the Academy of Marketing Science
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European journal of marketing
3
International marketing review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing letters : a journal of research in marketing
3
Qualitative market research : an international journal
3
Reihe: Marketing : MAR
3
Sport management review
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
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ECONIS (ZBW)
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1
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
2
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
Saved in:
3
Steuerung des Markentransfererfolgs
Reinstrom, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480565
Saved in:
4
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
Saved in:
5
Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers
Völckner, Franziska
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001825907
Saved in:
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