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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International marketing review"
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Search: subject_exact:"Markenpolitik"
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Brand management
185
Markenführung
185
Brand image
93
Markenimage
93
Consumer behaviour
82
Konsumentenverhalten
82
B-to-B-Marketing
65
Business-to-business marketing
65
Brand
50
Markenartikel
49
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
34
Relationship marketing
34
International marketing
31
Internationales Marketing
31
Marketing management
27
Marketingmanagement
27
Designation of origin
20
Herkunftsbezeichnung
20
Emerging economies
15
Schwellenländer
15
Social Web
15
Social web
15
China
12
Corporate reputation
12
Firmenimage
12
Internet marketing
12
Online-Marketing
12
Brand architecture
11
Corporate Social Responsibility
11
Corporate social responsibility
11
Markenarchitektur
11
Brand equity
10
Luxury goods
10
Luxusgüter
10
B2B branding
9
Branding
9
Einzelhandel
9
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182
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168
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17
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185
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Christodoulides, George
8
He, Jiaxun
7
Wang, Cheng Lu
6
Gupta, Suraksha
4
Kumar, V.
4
Barnes, Bradley R.
3
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Melewar, T. C.
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Behl, Abhishek
2
Brown, Brian P.
2
Casidy, Riza
2
Dens, Nathalie
2
Gabrielsson, Mika
2
Ge, Jiaye
2
Gyrd-Jones, Richard I.
2
Han, C. M.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Japutra, Arnold
2
Khan, Huda
2
Marquardt, Adam J.
2
Michaelidou, Nina
2
Mishra, Prashant
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pelsmacker, Patrick de
2
Pereira, Vijay
2
Pitt, Leyland F.
2
Schoefer, Klaus
2
Seo, Yuri
2
Septianto, Felix
2
Sharma, Piyush
2
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
185
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91
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
92
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
93
Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
Saved in:
94
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
95
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
96
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
97
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
98
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
99
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
100
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
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