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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Hotellerie"
~subject:"USA"
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Search: subject_exact:"Markenpolitik"
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Hotellerie
USA
Brand management
186
Markenführung
186
Brand image
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Markenimage
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B-to-B-Marketing
65
Business-to-business marketing
65
Consumer behaviour
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
International journal of hospitality management
43
The journal of brand management : an international journal
31
International journal of contemporary hospitality management
23
The journal of product & brand management
22
Journal of business research : JBR
18
Journal of hospitality marketing & management
14
Harvard business review : HBR
12
Journal of advertising research
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel and tourism marketing
9
SpringerLink / Bücher
8
The IUP journal of brand management : IJBRM
8
Harvard-Business-Manager : das Wissen der Besten
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
7
European journal of marketing : EJM
6
Journal of marketing for higher education
6
Journal of marketing research : JMR
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of vacation marketing : an international journal
6
The Cornell hospitality quarterly
6
Corporate reputation review : an international journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of retailing and consumer services
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
International journal of wine business research : IJWBR
4
Journal of hospitality and tourism insights
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
MSI reports : working paper series
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
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ECONIS (ZBW)
22
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22
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1
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
Saved in:
2
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
3
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
4
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
5
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
6
Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin
;
Lehto, Xinran Y.
;
Gordon, Susan E.
;
Fu, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
Saved in:
7
Channel members' relationships with the brands they sell and the organizations that own them
Lawrence, Benjamin
;
Kaufmann, Patrick J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 148-161
Persistent link: https://www.econbiz.de/10012146619
Saved in:
8
Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.
;
Fay, Daniel L.
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Saved in:
9
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
10
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
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