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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Stakeholder"
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Search: subject_exact:"Markenpolitik"
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Stakeholder
Brand management
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Markenführung
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Brand image
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Business-to-business marketing
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Braun, Erik
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Christodoulides, George
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Doering, Heike
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Gabrielsson, Mika
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Garcia, Juan A.
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Ghantous, Nabil
1
Gupta, Shaphali
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Saraniemi, Saila
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Sheth, Jagdish N.
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Sinha, Mona
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of business research : JBR
15
The journal of brand management : an international journal
14
Qualitative market research : an international journal
5
Cogent business & management
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Schriften zu Marketing und Management
4
The journal of product & brand management
4
International studies of management and organization
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
City branding : theory and cases
2
Corporate brand and corporate reputation
2
Corporate communications : an international journal
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
European Sport management quarterly : ESMQ
2
European journal of marketing
2
Journal of fashion marketing and management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Public management review
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Advancing insights on brand management
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Branding and sustainable competitive advantage : building virtual presence
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
California management review
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Economic geography
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Enlightening tourism : ET ; a pathmaking journal
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European journal of marketing : EJM
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European management journal
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Europäische Hochschulschriften / 5
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Forum Wirtschaftsethik : Jahresschrift des DNWE
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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ECONIS (ZBW)
11
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1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
4
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
5
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
6
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
7
Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
8
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
9
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
10
A destination-branding model : an empirical analysis based on stakeholders
Garcia, Juan A.
;
Gómez, Mar
;
Molina, Arturo
- In:
Tourism management : research, policies, practice
33
(
2012
)
3
,
pp. 646-661
Persistent link: https://www.econbiz.de/10009489068
Saved in:
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