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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Personality psychology"
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Search: subject_exact:"Werbung mit Prominenten"
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Brand management
Personality psychology
Celebrity endorsement
43
Celebrity-Werbung
43
Advertising effects
24
Werbewirkung
24
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
18
Markenführung
18
Markenimage
18
Athletes
11
Sportler
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Online-Marketing
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Social Web
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Social web
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Credibility
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Endorsement
4
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Indien
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Persönlichkeitspsychologie
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Sports marketing
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Werbung
4
Führungskräfte
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Human brands
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Managers
3
Attitude
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2
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2
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Albert, Noël
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Ambroise, Laure
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Arai, Akiko
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Bao, Yeqing
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Cambra-Fierro, Jesus
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Centeno, Dave
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Chang, Yongwan
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Chatzopoulou, Elena
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Dennis, Charles
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Ferreira, Alcina Gaspar
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Foroudi, Pantea
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Foti, Lianne
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Han, Jeongsoo
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Hussain, Shahzeb
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Johns, Raechel
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Jun, Mina
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Kettle, Keri L.
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Melewar, T. C.
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Navazhylava, Kseniya
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Osorio, Maria Lucila
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Pham Thi Minh Ly
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Brand management in emerging markets : theories and practice
International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of business research : JBR
The journal of brand management : an international journal
9
Journal of marketing management : MM
7
The journal of product & brand management
7
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Celebrity, convergence and transformation
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
International journal of sport management and marketing : IJSMM
2
Inventi impact: retailing & consumer services
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
SpringerLink / Bücher
2
Vision : the journal of business perspective
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
American economic journal : a journal of the American Economic Association
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Business and Economic Research : BER
1
CORE discussion papers : DP
1
Corporate reputation review
1
Cutting edge international research
1
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ECONIS (ZBW)
19
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1
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
2
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
5
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
6
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
7
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
8
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
9
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
10
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
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