//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"International marketing review"
~isPartOf:"Marketing intelligence & planning"
~subject:"China"
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
China
Internationales Marketing
Designation of origin
69
Herkunftsbezeichnung
69
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
41
Markenimage
41
Brand management
27
Markenführung
27
International marketing
19
Country of origin
15
Rules of origin
12
Ursprungsregeln
12
Country-of-origin
11
Brand
10
Markenartikel
10
Country image
8
Corporate reputation
5
Firmenimage
5
Destination management
4
Destinationsmanagement
4
Emerging economies
4
Emotion
4
Schwellenländer
4
Tourism
4
Tourism marketing
4
Tourismus
4
Tourismusmarketing
4
USA
4
United States
4
Australia
3
Australien
3
Brand equity
3
Cognition
3
Consumer animosity
3
Einzelhandel
3
Ethnocentrism
3
Holiday behaviour
3
Kognition
3
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
2
Book section
2
Systematic review
1
Übersichtsarbeit
1
Language
All
English
27
Author
All
Magnusson, Peter
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Balabanis, George
1
Bartsch, Fabian
1
Cerviño, Julio
1
Chu, Kyounghee
1
Cleveland, Mark
1
D'Souza, Clare M.
1
Diamantopoulos, Adamantios
1
Elliott, Greg
1
Farrell, Carlyle A.
1
Fetscherin, Marc
1
Gallito, Elena
1
Garrett, Tony C.
1
Gregory, Gary
1
Guang, Tian
1
Guercini, Simone
1
Gurău, Călin
1
Halimi, Tariq Abdullatif
1
Han, C. M.
1
Heinberg, Martin
1
Herz, Marc
1
Heslop, Louise A.
1
Hong, Ruiyang
1
Hu, Zuohao
1
Insch, Andrea
1
Japutra, Arnold
1
Kabadayi, Sertan
1
Kim, Kyung Ae
1
Knight, John
1
Koschate-Fischer, Nicole
1
Krüger, Tinka
1
Lee, Sung-kyu
1
Lerman, Dawn
1
Lim, Chi Lo
1
Lin, Xiaohua
1
Majid, Kashef A.
1
Mandler, Timo
1
Marandi, Ebi
1
more ...
less ...
Published in...
All
Brand management in emerging markets : theories and practice
International marketing review
Marketing intelligence & planning
Journal of international consumer marketing
13
Journal of global marketing
11
Journal of travel and tourism marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of business research : JBR
8
International business review : the official journal of the European International Business Academy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
5
The journal of brand management : an international journal
5
Australasian marketing journal
4
International journal of emerging markets
4
The journal of consumer marketing
4
Canadian journal of agricultural economics : CJAE
3
Frontiers of business research in China : selected publications from Chinese universities
3
Journal of euromarketing
3
Journal of retailing and consumer services
3
Journal of world trade : law, economic policy, public policy
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Asia Pacific business review
2
Business history
2
Corporate reputation review : an international journal
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of consumer studies
2
International journal of management and economics
2
International journal of retail & distribution management
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of China marketing
2
Journal of Islamic marketing
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of vacation marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
2
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
3
Consumer pandemic animosity : scale development and validation
Rojas-Méndez, José
;
Massi, Marta
;
Gallito, Elena
- In:
International marketing review
39
(
2022
)
6
,
pp. 1417-1442
Persistent link: https://www.econbiz.de/10013455470
Saved in:
4
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
5
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
6
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
7
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
8
Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif
;
D'Souza, Clare M.
;
Sullivan …
- In:
International marketing review
34
(
2017
)
6
,
pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
Saved in:
9
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
10
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->