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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of China marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"China"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
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China
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Designation of origin
19
Herkunftsbezeichnung
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Brand image
11
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11
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Aramendia-Muneta, Maria Elena
1
Chaudhuri, Himadri Roy
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Cheah, Isaac
1
Deb, Madhurima
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Elliott, Greg
1
Farrell, Carlyle A.
1
Grande Esteban, Ildefonso
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Guang, Tian
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Lin, Xiaohua
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Shi, Tiebing
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Sucherly, Sucherly
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Tam, Charles Chin Chiu
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Tu, Zhiling
1
Wang, Cheng Lu
1
Wang, Yingqi
1
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Brand management in emerging markets : theories and practice
Journal of China marketing
Marketing intelligence & planning
Journal of international consumer marketing
46
International marketing review
41
Journal of global marketing
30
Journal of business research : JBR
29
Asia Pacific journal of marketing and logistics
27
Journal of retailing and consumer services
24
International business review : the official journal of the European International Business Academy
21
Journal of travel and tourism marketing
18
The journal of consumer marketing
18
Journal of international marketing
17
Journal of food products marketing
12
The journal of product & brand management
12
International journal of wine business research : IJWBR
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
10
The journal of brand management : an international journal
10
International journal of consumer studies
9
International journal of emerging markets
9
Journal of promotion management : JPM
9
Tourism management : research, policies, practice
9
Tourism management perspectives : TMP
9
European journal of marketing : EJM
8
Food policy : economics planning and politics of food and agriculture
8
Country of origin effect : looking back and moving forward
7
Journal of Islamic marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Journal of euromarketing
6
Journal of fashion marketing and management
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of international food & agribusiness marketing : JIFAM
6
Agricultural economics : the journal of the International Association of Agricultural Economists
5
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
5
Australasian marketing journal
5
Canadian journal of agricultural economics : CJAE
5
European review of agricultural economics : ERAE
5
International journal of retail & distribution management
5
Journal of international trade & commerce
5
Wine Economics and Policy
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ECONIS (ZBW)
12
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1
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12
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date (oldest first)
1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
The influence of U.S. media and country image on Chinese high school : students' attitudes toward and intent of studying in the U.S. A.
Yang, Hongwei Chris
;
Wang, Yingqi
- In:
Journal of China marketing
6
(
2016
)
2
,
pp. 145-182
Persistent link: https://www.econbiz.de/10011848075
Saved in:
3
Spaniards and Spanish product image among the Chinese : implications for marketing strategies
Aramendia-Muneta, Maria Elena
;
Grande Esteban, Ildefonso
- In:
Journal of China marketing
6
(
2016
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011559387
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
6
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
7
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
8
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
9
The influence of social class on the perceptions of country of origin : national brands produced in overseas locations
Miranda, Mario Joseph
;
Parkvethee, Narissara
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 388-404
Persistent link: https://www.econbiz.de/10010340511
Saved in:
10
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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