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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand equity"
~subject:"Brand image"
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Brand equity
Brand image
Brand management
80
Markenführung
80
Markenimage
45
Consumer behaviour
26
Konsumentenverhalten
26
Tourism marketing
26
Tourismusmarketing
26
Destination management
21
Destinationsmanagement
21
Social Web
17
Social web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
13
Hotellerie
13
Beziehungsmarketing
12
Relationship marketing
12
Holiday behaviour
11
Tourism
11
Tourismus
11
Urlaubsverhalten
11
China
10
Destination branding
10
Place marketing
10
Standortmarketing
10
Brand
9
Markenartikel
9
Social media
8
Designation of origin
7
Emotion
7
Herkunftsbezeichnung
7
Advertising effects
6
Marketing management
6
Marketingmanagement
6
Place branding
6
USA
6
United States
6
Werbewirkung
6
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47
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42
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42
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5
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5
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English
47
Author
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Pike, Steven
4
Sharma, Abhinav
2
Zavattaro, Staci M.
2
Adams, Frank G.
1
Aranda, Evangelina
1
Aro, Kaisa
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
Braun, Erik
1
Cai, Liping A.
1
Campo, Sara
1
Casidy, Riza
1
Charters, Steve
1
Chen, Siyun
1
Choe, Yeongbae
1
Chou, Sheng-Fang
1
Daly, Timothy
1
Dantas, Danilo C.
1
Daspit, Joshua J.
1
Dogru, Tarik
1
Evers, Uwana
1
Farrington, Thomas
1
Fay, Daniel L.
1
Fernández, Alejandra C.
1
Fernández-Cavia, José
1
Fetscherin, Marc
1
Fu, Xiaoxiao
1
Giraldi, Janaina de Moura Engracia
1
González-Mansilla, Óscar
1
Gordon, Susan E.
1
Gottlieb, Udo
1
Gómez, Mar
1
Hallak, Rob
1
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Published in...
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Brand management in emerging markets : theories and practice
Tourism management : research, policies, practice
Journal of business research : JBR
356
The journal of product & brand management
282
The journal of brand management : an international journal
280
Journal of retailing and consumer services
164
European journal of marketing : EJM
80
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
Journal of marketing communications
68
Marketing intelligence & planning
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
59
Journal of strategic marketing
56
SpringerLink / Bücher
53
Journal of international consumer marketing
51
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of the Academy of Marketing Science
48
Marketing letters : a journal of research in marketing
47
Journal of promotion management : innovations in planning and applied research
46
Cogent business & management
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of promotion management : JPM
38
Journal of travel and tourism marketing
38
European journal of marketing
37
Journal of marketing management : MM
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Qualitative market research : an international journal
29
Journal of fashion marketing and management
28
Global business review
27
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ECONIS (ZBW)
47
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1
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
4
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
5
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
Saved in:
6
Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.
;
Fay, Daniel L.
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Saved in:
7
Branding
the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
8
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
9
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
10
A perception gap investigation into food and cuisine image attributes for destination
branding
from the host perspective : the case of Australia
Mun Yee Lai
;
Khoo-Lattimore, Catheryn
;
Wang, Ying
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
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