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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand equity"
~subject:"Urlaubsverhalten"
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Brand equity
Urlaubsverhalten
Brand management
79
Markenführung
79
Brand image
45
Markenimage
45
Tourism marketing
26
Tourismusmarketing
26
Consumer behaviour
25
Konsumentenverhalten
25
Destination management
21
Destinationsmanagement
21
Social Web
17
Social web
17
Internet marketing
14
Online-Marketing
14
Hotel industry
13
Hotellerie
13
Beziehungsmarketing
11
Holiday behaviour
11
Relationship marketing
11
Tourism
11
Tourismus
11
China
10
Destination branding
10
Place marketing
10
Standortmarketing
10
Brand
9
Markenartikel
9
Social media
8
Designation of origin
7
Emotion
7
Herkunftsbezeichnung
7
Advertising effects
6
Marketing management
6
Marketingmanagement
6
Place branding
6
USA
6
United States
6
Werbewirkung
6
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13
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18
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16
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16
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2
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2
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English
18
Author
All
Campo, Sara
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Adams, Frank G.
1
Aranda, Evangelina
1
Baloglu, Seyhmus
1
Bauer, Florian
1
Berenguer Contrí, Gloria
1
Blaer, Madelene
1
Bobovnicky, Artur
1
Can, Ali Selcuk
1
Chen, Siyun
1
Chou, Sheng-Fang
1
Daspit, Joshua J.
1
Davis, Andrew
1
Dilek-Fidler, Setenay
1
Ekinci, Yuksel
1
Fernández, Alejandra C.
1
Frost, Warwick
1
González-Mansilla, Óscar
1
Gómez, Mar
1
He, Mang
1
Im, Holly Hyunjung
1
Jin, Hyun Seung
1
Kim, Lisa Hyunjung
1
Laing, Jennifer
1
Lee, Changhan
1
Letheren, Kate
1
Li, Fangxuan
1
Liu, Chih-Hsing Sam
1
Ma, Jianan
1
Martin, Brett A. S.
1
Matzler, Kurt
1
Mishra, Prashant
1
Molina, Arturo
1
Molinillo, Sebastián
1
Qu, Hailin
1
Sarkar, Soumya
1
Sauer, Nicola E.
1
Serra-Cantallops, Antoni
1
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Published in...
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Brand management in emerging markets : theories and practice
Tourism management : research, policies, practice
Journal of business research : JBR
45
Journal of travel and tourism marketing
20
The journal of brand management : an international journal
18
International journal of hospitality management
13
European journal of marketing : EJM
11
Journal of destination marketing & management
11
Journal of retailing and consumer services
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
The journal of product & brand management
11
Antecedents and outcomes of employee-based brand equity
9
Journal of vacation marketing
7
Marketing intelligence & planning
7
Tourism analysis : an interdisciplinary tourism & hospitality journal
7
Asia Pacific journal of marketing and logistics
6
Tourism management perspectives : TMP
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
SpringerLink / Bücher
5
AMS review : official publication of the Academy of Marketing Science
4
Cogent business & management
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality and tourism insights
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing : an international journal
4
The journal of business & industrial marketing
4
The marketing review
4
Global business review
3
IIMB management review
3
International journal of sports marketing & sponsorship
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Springer eBook Collection
3
The journal of consumer marketing
3
Tourism review
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
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ECONIS (ZBW)
18
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1
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18
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date (oldest first)
1
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
4
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
5
The future of travel writing : interactivity, personal
branding
and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
Saved in:
6
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
7
Differences in the city
branding
of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
8
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
Saved in:
9
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
10
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
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