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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Bibliometrie"
~subject:"Brand extension"
~subject:"Consumer behaviour"
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Bibliometrie
Brand extension
Consumer behaviour
Brand management
17
Markenführung
17
China
6
Konsumentenverhalten
5
Advertising effects
4
India
4
Indien
4
Werbewirkung
4
Brand image
3
Designation of origin
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Markenimage
3
Brand architecture
2
Brand equity
2
Cultural identity
2
Developing countries
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Entwicklungsländer
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Kulturelle Identität
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Luxury goods
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Luxusgüter
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Markenarchitektur
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Marketingmanagement
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1975-2008
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He, Jiaxun
2
Charters, Steve
1
Erguncu, Selin
1
Kniazeva, Maria
1
Lee, Changhan
1
Li, Qianqian
1
Wang, Cheng Lu
1
Wei, William
1
Xue, Qiuzhi
1
Yildirim, Gokhan
1
Zhang, Hao
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Zhao, Xiaoyu
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Brand management in emerging markets : theories and practice
Journal of business research : JBR
417
The journal of product & brand management
295
The journal of brand management : an international journal
277
Journal of retailing and consumer services
251
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
81
International journal of hospitality management
75
Journal of marketing communications
73
Marketing intelligence & planning
64
Journal of strategic marketing
61
International journal of advertising : the review of marketing communications
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
51
SpringerLink / Bücher
51
International marketing review
49
Journal of the Academy of Marketing Science
49
International journal of consumer studies
48
Journal of marketing
47
Journal of promotion management : JPM
47
Journal of fashion marketing and management
46
Journal of global marketing
46
The journal of consumer marketing
46
Cogent business & management
44
The IUP journal of brand management : IJBRM
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
European journal of marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Journal of retailing
33
International journal of advertising : the quarterly review of marketing communications
32
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ECONIS (ZBW)
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1
Modernization, consumer personalities, and global brand attitudes
Li, Qianqian
;
Wei, William
;
Xue, Qiuzhi
- In:
Brand management in emerging markets : theories and practice
,
(pp. 249-267)
.
2014
Persistent link: https://www.econbiz.de/10010417713
Saved in:
2
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
3
Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
Saved in:
4
Trust and commitment : attitudes towards a time-honored brand across generations
He, Jiaxun
- In:
Brand management in emerging markets : theories and practice
,
(pp. 91-103)
.
2014
Persistent link: https://www.econbiz.de/10010417744
Saved in:
5
How consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets
Erguncu, Selin
;
Yildirim, Gokhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 51-71)
.
2014
Persistent link: https://www.econbiz.de/10010417748
Saved in:
6
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
Saved in:
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