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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Bibliometrie"
~subject:"Brand extension"
~subject:"India"
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Bibliometrie
Brand extension
India
Brand management
17
Markenführung
17
China
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Indien
4
Werbewirkung
4
Brand image
3
Designation of origin
3
Herkunftsbezeichnung
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International marketing
3
Internationales Marketing
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Markenimage
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Brand architecture
2
Brand equity
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Cultural identity
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Developing countries
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Entwicklungsländer
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Luxury goods
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1975-2008
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Mishra, Prashant
2
Bakshi, Madhupa
1
Dens, Nathalie
1
He, Jiaxun
1
Lee, Changhan
1
Pelsmacker, Patrick de
1
Raj, Anup
1
Rajabi, Mahdi
1
Sarkar, Soumya
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Wang, Cheng Lu
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Zhang, Hao
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Zhao, Xiaoyu
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Brand management in emerging markets : theories and practice
The journal of brand management : an international journal
39
The journal of product & brand management
32
Journal of business research : JBR
29
The IUP journal of brand management : IJBRM
22
Global business review
11
International journal of Indian culture and business management
11
International journal of business excellence
11
International journal of business and globalisation : IJBG
9
International journal of consumer studies
9
Journal of Indian business research
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of Indian culture and business management : IJICBM
8
Vision : the journal of business perspective
8
Brand management ; Vol. 3
7
Journal of international consumer marketing
7
Journal of retailing and consumer services
7
Marketing intelligence & planning
7
Psychology & marketing
7
SpringerLink / Bücher
7
The marketing review
7
Global journal of business management : GJBM
6
Journal of fashion marketing and management
6
Journal of global marketing
6
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
Australasian marketing journal
5
Brand research : [an outcome of the second International Conference on Brand Management]
5
Cases on branding strategies and product development : successes and pitfalls
5
Innovatives Markenmanagement
5
International journal of business and emerging markets : IJBEM
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International review on public and non-profit marketing
5
GITAM journal of management : a quarterly publication of GITAM Institute of Management
4
International journal of sport management and marketing : IJSMM
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing analytics : JMA
4
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ECONIS (ZBW)
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1
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
2
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
3
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
4
Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
Saved in:
5
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
6
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
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