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~isPartOf:"Brand management in emerging markets : theories and practice"
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Brand management
17
Markenführung
17
China
6
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
India
4
Indien
4
Werbewirkung
4
Brand image
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Designation of origin
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
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Markenimage
3
Brand architecture
2
Brand equity
2
Cultural identity
2
Developing countries
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Entwicklungsländer
2
Kulturelle Identität
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Luxury goods
2
Luxusgüter
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Markenarchitektur
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1975-2008
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B-to-B-Marketing
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Bibliometrics
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He, Jiaxun
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Mishra, Prashant
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Wang, Cheng Lu
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Bakshi, Madhupa
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Bao, Yeqing
1
Charters, Steve
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Dens, Nathalie
1
Erguncu, Selin
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Kniazeva, Maria
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Landry, Timothy D.
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Lee, Changhan
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Li, Qianqian
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Lin, Xiaohua
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Mo, Tingting
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Niu, Yongge
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Okan, Elif Yolbulan
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Pelsmacker, Patrick de
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Raj, Anup
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Rajabi, Mahdi
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Roux, Elyette
1
Sarkar, Soumya
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Sexton, Donald E.
1
Skorek, Monika
1
Wei, William
1
Wilczak, Agnieszka
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Xu, JuanJuan
1
Xue, Qiuzhi
1
Yildirim, Gokhan
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Brand management in emerging markets : theories and practice
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing communications
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
88
Journal of Product & Brand Management
83
Journal of marketing
83
Research
79
Journal of promotion management : innovations in planning and applied research
76
Journal of Place Management and Development
75
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Journal of fashion marketing and management
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Journal of travel and tourism marketing
64
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Cogent business & management
62
European Journal of Marketing
62
International marketing review
62
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ECONIS (ZBW)
17
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17
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1
Branding
and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
2
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
3
Building China's global brands
Sexton, Donald E.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 268-286)
.
2014
Persistent link: https://www.econbiz.de/10010417710
Saved in:
4
Modernization, consumer personalities, and global brand attitudes
Li, Qianqian
;
Wei, William
;
Xue, Qiuzhi
- In:
Brand management in emerging markets : theories and practice
,
(pp. 249-267)
.
2014
Persistent link: https://www.econbiz.de/10010417713
Saved in:
5
Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
Saved in:
6
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
7
Luxury consumers and luxury brand management in China
Mo, Tingting
;
Roux, Elyette
- In:
Brand management in emerging markets : theories and practice
,
(pp. 200-221)
.
2014
Persistent link: https://www.econbiz.de/10010417718
Saved in:
8
Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
Saved in:
9
Managing brands at risk : the case of Turkey
Okan, Elif Yolbulan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 177-190)
.
2014
Persistent link: https://www.econbiz.de/10010417722
Saved in:
10
Brand positioning through print advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
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