//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
485
Werbewirkung
485
Advertising
270
Werbung
266
Consumer behaviour
252
Konsumentenverhalten
252
Internet marketing
107
Online-Marketing
107
Brand image
80
Markenimage
80
Brand management
76
Markenführung
76
advertising
52
Emotion
37
Fernsehwerbung
37
Television advertising
37
Product Placement
36
Product placement
36
Brand
35
Markenartikel
35
Social Web
35
Social web
35
USA
35
United States
35
Marketing management
30
Marketingmanagement
30
Target group
30
Zielgruppe
30
Children
29
Kinder
29
Celebrity endorsement
27
Celebrity-Werbung
27
Cognition
27
Gender
27
Geschlecht
27
Kognition
27
Psychology of advertising
25
Werbepsychologie
25
Sponsoring
24
Sponsorship
24
more ...
less ...
Online availability
All
Undetermined
253
Free
6
Type of publication
All
Article
480
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
471
Aufsatz in Zeitschrift
471
Aufsatz im Buch
14
Book section
14
Conference paper
11
Konferenzbeitrag
11
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Fallstudie
3
Konferenzschrift
2
Conference proceedings
1
more ...
less ...
Language
All
English
485
Author
All
Pelsmacker, Patrick de
15
Dens, Nathalie
9
Smit, Edith G.
9
Eisend, Martin
8
Reijmersdal, Eva A. van
8
Neijens, Peter C.
7
Dahlén, Micael
6
Bellman, Steven
5
Buijzen, Moniek
5
Chang, Chun-tuan
5
Muehling, Darrel D.
5
Rozendaal, Esther
5
Taylor, Charles Raymond
5
Terlutter, Ralf
5
Till, Brian
5
Um, Nam-Hyun
5
Varan, Duane
5
Bergkvist, Lars
4
Boerman, Sophie C.
4
Diehl, Sandra
4
Geuens, Maggie
4
Huhmann, Bruce A.
4
Kim, Dong Hoo
4
Knoll, Johannes
4
Matthes, Jörg
4
Mueller, Barbara
4
Noort, Guda van
4
Rossiter, John R.
4
Russell, Cristel Antonia
4
Weinberger, Marc G.
4
Wilson, Rick T.
4
Yoon, Hye Jin
4
Bernritter, Stefan F.
3
Carrillat, François A.
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Chang, Chingching
3
Chang, Chun-Tuan
3
Cheong, Yunjae
3
Choi, Hojoon
3
more ...
less ...
Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
Breaking new ground in theory and practice
European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
485
Showing
1
-
10
of
485
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
8
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
9
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
10
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->