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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~person:"Wagner, Udo"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
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Werbewirkung
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Advertising
1
Central Europe
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Consumer behaviour
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attitude toward ads
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Wagner, Udo
Pelsmacker, Patrick de
10
Eisend, Martin
9
Septianto, Felix
9
Dens, Nathalie
7
Reijmersdal, Eva A. van
7
Smit, Edith G.
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Ko, Eunju
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Lee, Yu-kang
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Breaking new ground in theory and practice
International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
2
Econometric models in marketing
1
International journal of advertising : the review of marketing communications
1
Marketing : ZFP ; journal of research and management
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Marketing : journal of research and management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo
;
Pauser, Sandra
;
Akturan, Ulun
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2103-2117
Persistent link: https://www.econbiz.de/10014338473
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2
The effect of media multitasking on advertising message effectiveness
Garaus, Marion
;
Wagner, Udo
;
Bäck, Anna-Maria
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
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3
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
4
Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
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