//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekontaktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
435
Werbewirkung
435
Consumer behaviour
215
Konsumentenverhalten
215
Advertising
202
Werbung
199
Internet marketing
82
Online-Marketing
82
Brand management
69
Markenführung
69
Brand image
67
Markenimage
67
Psychology of advertising
48
Werbepsychologie
48
USA
39
United States
39
Brand
38
Markenartikel
37
Social Web
37
Social web
37
Celebrity endorsement
36
Celebrity-Werbung
36
Emotion
34
advertising
31
Product Placement
29
Product placement
29
Children
28
Kinder
28
Gender
26
Geschlecht
26
Target group
26
Zielgruppe
26
Fernsehwerbung
24
Television advertising
24
Cognition
23
Kognition
23
Perception
21
Wahrnehmung
21
Sponsoring
20
Sponsorship
20
more ...
less ...
Online availability
All
Undetermined
224
Free
14
Type of publication
All
Article
432
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
421
Aufsatz in Zeitschrift
421
Aufsatz im Buch
14
Book section
14
Conference paper
11
Konferenzbeitrag
11
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Konferenzschrift
2
Conference proceedings
1
more ...
less ...
Language
All
English
435
Author
All
Pelsmacker, Patrick de
10
Eisend, Martin
9
Septianto, Felix
9
Dens, Nathalie
7
Reijmersdal, Eva A. van
7
Smit, Edith G.
7
Chang, Chingching
6
Taylor, Charles Raymond
6
Chang, Chun-tuan
5
Matthes, Jörg
5
Rozendaal, Esther
5
Till, Brian
5
Bergkvist, Lars
4
Boerman, Sophie C.
4
Buijzen, Moniek
4
Diehl, Sandra
4
Geuens, Maggie
4
Mueller, Barbara
4
Neijens, Peter C.
4
Terlutter, Ralf
4
Thaichon, Park
4
Wagner, Udo
4
Wilson, Rick T.
4
Baek, Tae Hyun
3
Bambauer-Sachse, Silke
3
Bernritter, Stefan F.
3
Cauberghe, Verolien
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Dahlén, Micael
3
Dwivedi, Yogesh Kumar
3
Fransen, Marieke L.
3
Grau, Stacy Landreth
3
King, Karen Whitehill
3
Knoll, Johannes
3
Ko, Eunju
3
Lee, Yu-kang
3
Mishrab, Aditya Shankar
3
Naderer, Brigitte
3
Noort, Guda van
3
more ...
less ...
Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
Breaking new ground in theory and practice
International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
Psychology & marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
Journal of business research : JBR
200
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
435
Showing
1
-
10
of
435
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
9
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
10
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->