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~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
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Bridging the gap between advertising academia and practice
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
12
Electronic word of mouth as a promotional technique : new insights from social media
9
Word of mouth and social media
9
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
4
Consumer psychology in a social media world
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Customer engagement marketing
3
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
3
Handbook of research on mobile marketing management
3
Innovationen in Tourismus und Freizeit : Hypes, Trends und Entwicklungen
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
3
Online reputation management in destination and hospitality : what we know, what we need to know
3
The behavioral enterprise
3
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
3
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary issues in social media marketing
2
Contemporary trends in innovative marketing strategies
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital Business in Africa : Social Media and Related Technologies
2
Digital advertising : theory and research
2
E-marketing ; Vol. 1
2
Environmental, social, and governance perspectives on economic development in Asia ; part B
2
Handbook of research on customer engagement
2
Handbook of research on integrating social media into strategic marketing
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
2
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Leveraging computer-mediated marketing environments
2
Marketing : metaphors and metamorphosis
2
Marketing accountability for marketing and non-marketing outcomes
2
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ECONIS (ZBW)
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1
Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
Saved in:
2
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
3
Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi
;
Debabi, Mohsen
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 1-27)
.
2016
Persistent link: https://www.econbiz.de/10011430578
Saved in:
4
eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 28-44)
.
2016
Persistent link: https://www.econbiz.de/10011430579
Saved in:
5
Word of mouth on social media : a potent tool for brand building
Mathur, Disha
;
Mathur, Dipin
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 45-60)
.
2016
Persistent link: https://www.econbiz.de/10011430582
Saved in:
6
Electronic word-of-mouth : an industry tailored application for tourism promotion
Hassan, Azizul
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 61-75)
.
2016
Persistent link: https://www.econbiz.de/10011430586
Saved in:
7
Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 77-102)
.
2016
Persistent link: https://www.econbiz.de/10011430592
Saved in:
8
Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 119-135)
.
2016
Persistent link: https://www.econbiz.de/10011430620
Saved in:
9
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
10
An application of text mining to capture and analyze eWOM : a pilot study on tourism sector
Dirsehan, Taşkın
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 168-186)
.
2016
Persistent link: https://www.econbiz.de/10011430644
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