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~isPartOf:"British journal of management"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~language:"eng"
~person:"Beatty, Sharon E."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Teng, Lefa"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Indien"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Consumer behaviour
Digitization
Indien
Systematic literature review
Konsumentenverhalten
38
Brand management
13
Markenführung
13
Bibliometrics
11
Bibliometrie
11
Brand image
11
Markenimage
11
Relationship marketing
10
Beziehungsmarketing
9
Brand
6
Digitalisierung
6
Markenartikel
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Advertising effects
4
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Dienstleistungsqualität
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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Service quality
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Werbewirkung
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China
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Article
45
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Article in journal
Aufsatz in Zeitschrift
45
Language
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English
Author
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Beatty, Sharon E.
Paul, Justin
Roy, Sanjit
Teng, Lefa
Laroche, Michel
27
Ko, Eunju
23
Grewal, Dhruv
20
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Pereira, Vijay
15
Valette-Florence, Pierre
14
Roggeveen, Anne L.
13
Bartikowski, Boris
12
Filieri, Raffaele
12
Kukar-Kinney, Monika
12
Balaji, M. S.
11
Chebat, Jean-Charles
11
Parida, Vinit
11
Richard, Marie-Odile
11
Septianto, Felix
11
Vrontis, Demetris
11
Dwivedi, Yogesh Kumar
10
Mariani, Marcello M.
10
Oppewal, Harmen
10
Seo, Yuri
10
Sharma, Piyush
10
Shukla, Paurav
10
Dhir, Amandeep
9
Malik, Ashish
9
Mattila, Anna S.
9
Merchant, Altaf
9
Nordfält, Jens
9
Oghazi, Pejvak
9
Veloutsou, Cleopatra
9
Verhoef, Peter C.
9
Choi, Jeonghye
8
Dennis, Charles
8
Gupta, Suraksha
8
Gustafsson, Anders
8
Yang, Zhiyong
8
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British journal of management
Business strategy and the environment
Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
15
International journal of consumer studies
5
Journal of strategic marketing
5
Technological forecasting & social change : an international journal
5
European management journal
4
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Psychology & marketing
3
The journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European journal of marketing : EJM
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of innovation & knowledge : JIK
1
Journal of marketing communications
1
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ECONIS (ZBW)
45
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
7
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
8
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
9
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
Saved in:
10
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
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