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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~person:"Diamantopoulos, Adamantios"
~person:"Hennig-Thurau, Thorsten"
~person:"Nguyen, Hang T."
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Global brands"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Global brands
Internet marketing
Lieferkette
SME
Konsumentenverhalten
23
Brand image
18
Markenimage
18
Brand management
14
Markenführung
14
Brand
9
Markenartikel
9
Designation of origin
8
Herkunftsbezeichnung
8
International marketing
6
Internationales Marketing
6
Beziehungsmarketing
5
Online-Marketing
5
Relationship marketing
5
Social Web
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Social web
5
Advertising effects
4
Social media
4
Werbewirkung
4
Consumer-brand identification
3
Measurement
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Messung
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Viral marketing
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Virales Marketing
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Advertising
2
Betriebliche Kennzahl
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Bibliometrics
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Bibliometrie
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Brand equity
2
Brand strategy
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C-OAR-SE
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Computerspiel
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Consumer dispositions
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Consumer-brand relationships
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Country image
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Article in journal
Handbook
Konferenzbeitrag
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25
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English
25
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Diamantopoulos, Adamantios
Hennig-Thurau, Thorsten
Nguyen, Hang T.
Laroche, Michel
27
Ko, Eunju
23
Cleveland, Mark
16
Valette-Florence, Pierre
15
Oghazi, Pejvak
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Filieri, Raffaele
11
Teng, Lefa
11
Balaji, M. S.
10
Geuens, Maggie
10
Hultman, Magnus
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Sharma, Piyush
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Gijsbrechts, Els
9
Pereira, Vijay
9
Rana, Nripendra P.
9
Shukla, Paurav
9
Verhoef, Peter C.
9
Adomako, Samuel
8
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
Choi, Jeonghye
8
Dennis, Charles
8
Donthu, Naveen
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
Merchant, Altaf
8
Roy, Sanjit
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
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Published in...
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of international marketing
11
Journal of the Academy of Marketing Science
5
International marketing review
4
Journal of marketing
4
British journal of management : BJM
2
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Academy of Management journal : AMJ
1
Die Betriebswirtschaft : DBW
1
Journal of global marketing
1
Journal of marketing management : MM
1
Management international review : mir ; journal of international business
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
25
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1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios
;
Matarazzo, Michela
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
Saved in:
6
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
7
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
8
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
9
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
10
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
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