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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of services marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Keh, Hean Tat"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Global brands"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Global brands
Internet marketing
Lieferkette
SME
Konsumentenverhalten
8
Brand
2
Brand image
2
Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Advertising effects
1
BDM lottery
1
Beziehungsmarketing
1
Bundling strategy
1
Cognition
1
Cognitive construal
1
Competence
1
Construct measurement
1
Consumption goal
1
Customer satisfaction
1
Customer service
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Ease of processing
1
Einzelhandel
1
Emotion
1
Evaluation mode
1
Feeling of luck
1
Framing
1
Gambling
1
Glücksspiel
1
International marketing
1
Internationales Marketing
1
Kaufentscheidung
1
Kognition
1
Kundenservice
1
Kundenzufriedenheit
1
Leistungsbündel
1
Market research
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Article
8
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Article in journal
Handbook
Konferenzbeitrag
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Aufsatz in Zeitschrift
8
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Bulgarian
German
English
Malay (macrolanguage)
Author
All
Diamantopoulos, Adamantios
Keh, Hean Tat
Gijsbrechts, Els
9
Warlop, Luk
9
Mattila, Anna S.
7
Sharma, Piyush
7
Verhoef, Peter C.
7
Pauwels, Koen
6
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Hollebeek, Linda D.
5
Klaus, Philipp
5
Neslin, Scott A.
5
Skiera, Bernd
5
Daunt, Kate L.
4
Dekimpe, Marnik G.
4
Harris, Lloyd C.
4
Lilien, Gary L.
4
Natter, Martin
4
Rosenbaum, Mark
4
Chan, Eugene Y.
3
Das, Gopal
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Haenlein, Michael
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Lehmann, Donald R.
3
Marchand, André
3
Neale, Larry
3
Nguyen, Hang T.
3
Poddar, Amit
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Seger-Guttmann, Tali
3
Srinivasan, Shuba
3
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
Journal of business research : JBR
16
Journal of international marketing
13
International marketing review
5
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Management international review : mir ; journal of international business
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
2
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
5
Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
Saved in:
6
A re-examination of service standardization versus customization from the consumer's perspective
Ding, Ying
;
Keh, Hean Tat
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011445604
Saved in:
7
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
8
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
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