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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Diamantopoulos, Adamantios"
~person:"Keh, Hean Tat"
~person:"Yildirim, Gokhan"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Global brands"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
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Konsumentenverhalten
9
Brand management
4
Markenführung
4
Advertising effects
3
Brand
3
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3
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Diamantopoulos, Adamantios
Keh, Hean Tat
Yildirim, Gokhan
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Pauwels, Koen
6
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5
Clement, Michel
5
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5
Skiera, Bernd
5
Dekimpe, Marnik G.
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Lilien, Gary L.
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3
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3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
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Homburg, Christian
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Kamakura, Wagner A.
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Lehmann, Donald R.
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Marchand, André
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Campo, Katia
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2
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2
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2
Cornelißen, Markus
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
16
Journal of international marketing
13
International marketing review
5
British journal of management : BJM
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Management international review : mir ; journal of international business
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
3
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
4
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
5
Universal dimensions of individuals' perception : revisiting the operationalization of warmth and competence with a mixed-method approach
Halkias, Georgios
;
Diamantopoulos, Adamantios
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 714-736
Persistent link: https://www.econbiz.de/10012494712
Saved in:
6
Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
Saved in:
7
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
8
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
9
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
10
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
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