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~isPartOf:"British journal of management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~subject:"Brand loyalty"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand loyalty
Consumer behaviour
Internet marketing
Lieferkette
SME
USA
Konsumentenverhalten
309
Theory
117
Theorie
116
Brand management
103
Markenführung
103
Beziehungsmarketing
77
Relationship marketing
77
Brand image
72
Markenimage
72
Brand
70
Markenartikel
70
Marketing management
69
Marketingmanagement
69
United States
64
Innovation
61
Online-Marketing
59
Advertising
56
Advertising effects
56
Werbewirkung
56
Werbung
52
Social Web
50
Social web
50
Market research
47
Marktforschung
47
Marketing
45
New product development
42
Produktentwicklung
42
Firm performance
39
Preismanagement
39
Pricing strategy
39
Unternehmenserfolg
39
Einzelhandel
36
Retail trade
36
Viral marketing
36
Virales Marketing
36
Experiment
35
Führungskräfte
33
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All
Undetermined
225
Free
35
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Article
401
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
403
Collection of articles of several authors
7
Sammelwerk
7
Case study
1
Fallstudie
1
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Bulgarian
German
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Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
7
Skiera, Bernd
7
Lehmann, Donald R.
6
Pauwels, Koen
6
Clement, Michel
5
Dekimpe, Marnik G.
5
Neslin, Scott A.
5
Stremersch, Stefan
5
Diamantopoulos, Adamantios
4
Homburg, Christian
4
Lilien, Gary L.
4
Mittal, Vikas
4
Muller, Eitan
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Goldenberg, Jacob
3
Grinstein, Amir
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Libai, Barak
3
Mahajan, Vijay
3
Marchand, André
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Weinberg, Charles B.
3
Wieringa, Jaap E.
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
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Published in...
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British journal of management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,808
International journal of production economics
2,229
The American economic review
2,096
Journal of retailing and consumer services
2,079
International journal of production research
1,957
European journal of operational research : EJOR
1,663
The review of economics and statistics
1,440
Applied economics
1,409
The review of financial studies
1,386
American journal of agricultural economics
1,359
The journal of finance : the journal of the American Finance Association
1,316
Economics letters
1,015
Journal of banking & finance
990
International journal of hospitality management
986
Economic review
929
Management science : journal of the Institute for Operations Research and the Management Sciences
875
Economic inquiry : journal of the Western Economic Association International
874
Journal of financial economics
869
Monthly labor review : MLR
857
National tax journal
850
Transportation research / E : an international journal
850
Technological forecasting & social change : an international journal
836
Southern economic journal
818
Journal of financial and quantitative analysis : JFQA
815
International journal of consumer studies
810
Journal of business ethics : JOBE
793
Journal of human resources : JHR
780
The journal of futures markets
774
Psychology & marketing
747
Journal of money, credit and banking : JMCB
735
Small business economics : an entrepreneurship journal
718
The journal of economic perspectives : EP ; a journal of the American Economic Association
711
Journal of political economy
705
The quarterly journal of economics
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
662
The journal of law & economics
653
American economic journal : a journal of the American Economic Association
648
Applied economics letters
637
Energy economics
607
Challenge
601
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Source
All
ECONIS (ZBW)
403
Showing
1
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403
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1
Boundedly rational decisions on exploration versus exploitation in alliance portfolios : problemistic and slack searches under ceo overconfidence
Zhang, Fen
;
Yang, Xiaotian
;
Yuan, Changhong
;
Fan, Weiguo
- In:
British journal of management
35
(
2024
)
1
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014472032
Saved in:
2
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
3
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
4
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
5
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
Saved in:
6
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
7
Does resilience matter for supply chain performance in disruptive crises with scarce resources?
Queiroz, Maciel M.
;
Wamba, Samuel Fosso
;
Raut, Rakesh …
- In:
British journal of management
35
(
2024
)
2
,
pp. 974-991
Persistent link: https://www.econbiz.de/10014535449
Saved in:
8
Economic consequences of online tracking restrictions : evidence from cookies
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10015057435
Saved in:
9
How mortality salience hurts brands with different personalities
Landgraf, Polina
;
Stamatogiannakis, Antonios
;
Yang, Haiyang
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 308-324
Persistent link: https://www.econbiz.de/10015057458
Saved in:
10
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
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