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~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of advertising research"
~isPartOf:"The marketing review"
~subject:"Advertising effects"
~subject:"Kreativität"
~subject:"Werbeplanung"
~subject:"Werbewirkung"
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Advertising effects
Kreativität
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Advertising industry
26
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26
USA
9
United States
9
Creativity
8
Advertising
6
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6
Advertising planning
5
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3
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Kilgour, Mark
3
Koslow, Scott
3
West, Douglas C.
3
Al-Shuaili, Ahmed Hamed
1
Beard, Fred K.
1
Berg, Hanna
1
Berthon, Pierre R.
1
Bian, Xuemei
1
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1
Bonhomme, Jennifer
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1
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1
Craig, C. S.
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Heo, Jun
1
Hosoda, Takamichi
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1
Kerr, Gayle
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Kitchen, Philip
1
Liljedal, Karina T.
1
Lynch, Jacqueline
1
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Morikawa, Miyuki
1
O'Connor, Huw
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O'Donohoe, Spephanie
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Ozuem, Wilson
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British journal of management : BJM
Journal of advertising research
The marketing review
A master class in brand planning : the timeless works of Stephen King
14
Journal of advertising : official publication of the American Academy of Advertising
10
International journal of advertising : the quarterly review of marketing communications
5
SpringerLink / Bücher
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Journal of advertising
3
Journal of marketing communications
3
European journal of marketing : EJM
2
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
The Sage handbook of advertising
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur betriebswirtschaftlichen Forschung
1
Breaking new ground in theory and practice
1
Business research
1
CESifo working papers
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Stern-Bibliothek
1
Econ Business
1
Economies et sociétés ; 47,3/4
1
Employee relations
1
European research studies
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ECONIS (ZBW)
17
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1
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
4
How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
5
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
6
Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline
;
West, Douglas C.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
Saved in:
7
The future of advertising in China
Bilby, Julie
;
Reid, Mike
;
Brennan, Linda
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10011595658
Saved in:
8
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
9
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
10
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
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