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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
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Search: subject_exact:"Brand relationship"
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Brand image
Beziehungsmarketing
21
Brand loyalty
21
Brand management
21
Markenführung
21
Markentreue
21
Relationship marketing
21
Consumer behaviour
20
Konsumentenverhalten
20
Brand
19
Markenartikel
19
Markenimage
15
brand loyalty
11
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
social media
4
Advertising effects
2
Brand Experience
2
Brand Loyalty
2
Confidence
2
Customer retention
2
Kundenbindung
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
attitudinal loyalty
2
brand commitment
2
brand equity
2
consumer-brand relationship
2
Advertising
1
Automotive industry
1
B-to-B-Marketing
1
Brand Experience Scale
1
Brand Trust and Satisfaction
1
Brand attachment
1
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Ramakrishnan, Ruchika
3
Vohra, Anupama
2
Agarwal, Kirti
1
Amlus, Mohammad Harith
1
Andreini, Daniela
1
Ansari, Azarnoush
1
Bergamschi, Mara
1
Chan, Terri H.
1
Gursimranjit Singh
1
Jaggi, Shamily
1
Jamshidi, Dariyoush
1
Joseph, Joshy
1
Joshi, Gaurav
1
Kiran, Faiqa
1
Lodhi, Suleman Aziz
1
Maninder Singh
1
Mathew, Shawn
1
Meissner, Svenja
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Pathak, Deepti
1
Pedeliento, Giuseppe
1
Preeda Srinaruewan
1
Priya, Samant Shant
1
Riasi, Arash
1
Rousta, Alireza
1
Röth, Tobias
1
Sabbir, Rizwan
1
Salo, Jari
1
Sharma, Sakshi
1
Sivakumaran, Bharadhwaj
1
Spieth, Patrick
1
Syahida Abd Aziz
1
Weeraporn Supotthamjaree
1
Zubair, Ahsan
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Business analyst : a refereed journal of Shri Ram College of Commerce
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of Indian culture and business management : IJICBM
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
23
The journal of brand management : an international journal
20
Journal of retailing and consumer services
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Australasian marketing journal
3
International journal of Indian culture and business management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
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ECONIS (ZBW)
15
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
4
Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
5
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
6
Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison
Sharma, Sakshi
;
Maninder Singh
- In:
International journal of Indian culture and business …
22
(
2021
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012511216
Saved in:
7
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
8
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
9
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
10
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
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