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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Kundenzufriedenheit"
~subject:"Urlaubsverhalten"
~subject:"Viral marketing"
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Search: subject_exact:"Markenidentität"
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Kundenzufriedenheit
Urlaubsverhalten
Viral marketing
Brand image
196
Markenimage
196
Consumer behaviour
112
Konsumentenverhalten
112
Brand management
102
Markenführung
102
Tourism marketing
59
Tourismusmarketing
59
Destination management
49
Destinationsmanagement
49
Brand
48
Markenartikel
47
Holiday behaviour
38
Designation of origin
36
Herkunftsbezeichnung
36
Beziehungsmarketing
28
Relationship marketing
28
destination image
28
Tourism destination
24
Tourismusregion
24
Social Web
22
Social web
22
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Tourism
19
Tourismus
19
Bekleidung
17
Clothing
17
Customer satisfaction
14
Internet marketing
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
Virales Marketing
12
Personality psychology
11
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Undetermined
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1
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52
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Case study
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Fallstudie
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English
52
Author
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Ramakrishnan, Ruchika
3
Stylidis, Dimitrios
3
Assaker, Guy
2
King, Ceridwyn
2
Loureiro, Sandra Maria Correia
2
Petrick, James F.
2
Reichel, Arie
2
So, Kevin Kam Fung
2
Tung, Vincent Wing Sun
2
Vohra, Anupama
2
Wang, Ying
2
Ali, Faizan
1
Apostolopoulou, Artemisia
1
Assaf, A. Georges
1
Barbieri, Carla
1
Beckman, Eric
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Bennur, Shubhapriya
1
Biran, Avital
1
Boksberger, Philipp
1
Buckley, Ralf
1
Cano Guervos, R. A.
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chen, Chun-Chu
1
Chen, Shan-Pei
1
Chen, Zoey
1
Cheung, Catherine
1
Chica Olmo, J.
1
Cho, Eunjoo
1
Cohen, Raviv
1
Cooper, Mary-Ann
1
Dahl, Darren W.
1
Deng, Qian
1
Dieck, M. Claudia tom
1
Dolnicar, Sara
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
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Published in...
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Business analyst : a refereed journal of Shri Ram College of Commerce
Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of travel and tourism marketing
59
Journal of business research : JBR
52
Tourism management : research, policies, practice
49
Journal of retailing and consumer services
44
The journal of product & brand management
30
The journal of brand management : an international journal
29
Tourism management perspectives : TMP
29
International journal of hospitality management
25
Journal of destination marketing & management
24
Journal of hospitality marketing & management
23
Journal of vacation marketing
19
Asia Pacific journal of marketing and logistics
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Cogent business & management
13
International journal of internet marketing and advertising : IJIMA
13
Psychology & marketing
13
Journal of strategic marketing
12
International journal of contemporary hospitality management
10
Journal of Islamic marketing
10
Journal of vacation marketing : an international journal
10
Journal of hospitality and tourism insights
8
Journal of promotion management : innovations in planning and applied research
8
The service industries journal
8
Tourism review
8
European journal of marketing : EJM
7
International journal of technology marketing : IJTMkt
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of marketing communications
7
Marketing intelligence & planning
7
Services marketing quarterly
7
Tourism and hospitality research : THR
7
International journal of leisure and tourism marketing : IJLTM
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of the Academy of Marketing Science
6
The journal of services marketing
6
Administrative Sciences : open access journal
5
Corporate reputation review
5
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ECONIS (ZBW)
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image congruity
Maghrifani, Dila
;
Liu, Fang
;
Sneddon, Joanne
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
Saved in:
4
Measuring the valence and intensity of residents' behaviors in host-tourist interactions : implications for destination image and destination competitiveness
Tse, Serene Wai Tsz
;
Tung, Vincent Wing Sun
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10012880246
Saved in:
5
Tourist mental health drives destination choice, marketing, and matching
Cooper, Mary-Ann
;
Buckley, Ralf
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 786-799
Persistent link: https://www.econbiz.de/10012880657
Saved in:
6
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
7
Exploring resident-tourist interaction and its impact on tourists' destination image
Stylidis, Dimitrios
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
1
,
pp. 186-201
Persistent link: https://www.econbiz.de/10012794795
Saved in:
8
Place-oriented or people-oriented concepts for destination loyalty : destination image and place attachment versus perceived distances and emotional solidarity
Tasci, Asli DA
;
Uslu, Abdullah
;
Stylidis, Dimitrios
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 430-453
Persistent link: https://www.econbiz.de/10012794820
Saved in:
9
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
10
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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