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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Kundenzufriedenheit"
~subject:"Viral marketing"
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Search: subject_exact:"Markenidentität"
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Kundenzufriedenheit
Viral marketing
Brand image
189
Markenimage
189
Consumer behaviour
108
Konsumentenverhalten
108
Brand management
96
Markenführung
96
Tourism marketing
55
Tourismusmarketing
55
Destination management
47
Destinationsmanagement
47
Brand
46
Markenartikel
45
Holiday behaviour
37
Urlaubsverhalten
37
Designation of origin
34
Herkunftsbezeichnung
34
Beziehungsmarketing
27
Relationship marketing
27
destination image
27
Tourism destination
24
Tourismusregion
24
Fashion
21
Mode
21
Social Web
21
Social web
21
Luxury goods
19
Luxusgüter
19
Tourism
18
Tourismus
18
Bekleidung
17
Clothing
17
Customer satisfaction
14
Internet marketing
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
Virales Marketing
12
Personality psychology
11
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Article
23
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English
23
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Ramakrishnan, Ruchika
3
Assaker, Guy
2
King, Ceridwyn
2
So, Kevin Kam Fung
2
Vohra, Anupama
2
Ali, Faizan
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Bennur, Shubhapriya
1
Biran, Avital
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chen, Zoey
1
Cho, Eunjoo
1
Dahl, Darren W.
1
Dieck, M. Claudia tom
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
Guthrie, Michelle
1
Hallak, Rob
1
Hallmann, Kirstin
1
Ho-Dac, Nga N.
1
Hydock, Chris
1
Ismail, Ahmed Regeh
1
Jin, Byoungho
1
Jung, Jaehee
1
Kim, Hye-Shin
1
Kim, Jong-Hyeong
1
Krey, Nina
1
Kruse, Joachim
1
Lee, Bong Koo
1
Lee, Choong-Ki
1
Lee, Jaeseok
1
Loureiro, Sandra Maria Correia
1
MacInnis, Deborah J.
1
Moore, William L.
1
Müller, Sabine
1
O'Connor, Peter
1
Ordabayeva, Nailya
1
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Business analyst : a refereed journal of Shri Ram College of Commerce
Journal of fashion marketing and management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
45
Journal of retailing and consumer services
40
The journal of product & brand management
30
The journal of brand management : an international journal
27
International journal of hospitality management
23
Journal of travel and tourism marketing
19
Journal of hospitality marketing & management
16
Asia Pacific journal of marketing and logistics
13
International journal of internet marketing and advertising : IJIMA
13
Psychology & marketing
13
International journal of contemporary hospitality management
10
Cogent business & management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of vacation marketing
9
Journal of strategic marketing
8
Tourism management : research, policies, practice
8
European journal of marketing : EJM
7
Journal of Islamic marketing
7
Journal of destination marketing & management
7
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Services marketing quarterly
7
Journal of Asian finance, economics and business : JAFEB
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
6
The journal of services marketing
6
Tourism management perspectives : TMP
6
Corporate reputation review
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services technology and management
5
International journal of technology marketing : IJTMkt
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The service industries journal
5
European journal of management and business economics : EJM&BE
4
European journal of marketing
4
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ECONIS (ZBW)
23
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
3
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
4
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
5
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
6
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
7
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
8
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
9
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
10
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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