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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Business research quarterly : BRQ"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Corporate social responsibility and environmental management"
~subject:"Corporate Social Responsibility"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenfamilie"
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Corporate Social Responsibility
Brand architecture
18
Markenarchitektur
18
Corporate reputation
15
Firmenimage
15
Brand management
14
Markenführung
14
Corporate social responsibility
10
Public relations
9
Öffentlichkeitsarbeit
9
Brand image
7
Corporate culture
7
Markenimage
7
Unternehmenskultur
7
Corporate branding
4
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Business ethics
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CSR communication
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Consumer behaviour
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Marketing management
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CSR
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Nachhaltigkeit
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Schweden
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Hur, Won-Moo
2
Ali, Sulaiman Muhammad
1
Amoasi, Richard
1
Balmer, John M. T.
1
Bang, Nguyen
1
Blömbeck, Anna
1
Burghausen, Mario
1
Dhanesh, Ganga Sasidharan
1
Gambetti, Rossella C.
1
Jang, Joon Hyo
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Jung, Chang Mo
1
Kim, Hanna
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Lauritsen, Britt Denise
1
Martin, Kelly D.
1
Melewar, T. C.
1
Perks, Keith J.
1
Scandelius, Christina
1
Sharifah Faridah Syed Alwi
1
Stuart, Helen Joyce
1
Wong, Jia Yun
1
Wu, Xiaodan
1
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Business ethics quarterly : the journal of the Society for Business Ethics
Business research quarterly : BRQ
Corporate communications : an international journal
Corporate social responsibility and environmental management
Journal of business research : JBR
7
International studies of management and organization
4
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing communications
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Amfiteatru economic : an economic and business research periodical
1
Cogent business & management
1
Decision
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Humanomics
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of marketing management : MM
1
South-east European journal of economics and business
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The IMP journal
1
The IUP journal of management research : IJMR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
2
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
3
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
4
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
5
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
6
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo
;
Kim, Hanna
;
Jang, Joon Hyo
- In:
Corporate social responsibility and environmental management
23
(
2016
)
6
,
pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
Saved in:
7
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
8
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
9
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
10
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
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