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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand management"
~subject:"Markenarchitektur"
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Brand management
Markenarchitektur
Brand architecture
19
Markenführung
16
Corporate reputation
13
Firmenimage
13
Public relations
9
Öffentlichkeitsarbeit
9
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7
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Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
Health marketing quarterly
International journal of contemporary hospitality management
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
International journal of hospitality management
2
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ECONIS (ZBW)
19
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
Hospital branding in Italy : a pilot study based on the case method
Esposito, Annamaria
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011686953
Saved in:
4
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
5
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
6
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
7
Event innovation induced corporate branding
Yang, Fiona X.
;
Tan, Sherry Xiuchang
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
Saved in:
8
Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
Saved in:
9
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
10
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
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