//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate reputation review"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Firm performance"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Lieferantenmanagement"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Mode"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 20 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Industrie
Innovation management
Lieferantenmanagement
Luxury goods
Markenführung
Mode
Scheduling
Brand management
14
Corporate reputation
12
Firmenimage
12
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Reputation
6
Public relations
5
Öffentlichkeitsarbeit
5
Brand
4
Markenartikel
4
Corporate culture
3
Corporate image
3
Credibility
3
Glaubwürdigkeit
3
Marketing management
3
Marketingmanagement
3
Unternehmenskultur
3
Website
3
Advertising
2
Advertising credibility
2
Advertising effects
2
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand architecture
2
Brand credibility
2
Brand reputation
2
Business-to-business marketing
2
Celebrity endorsement
2
Celebrity trust
2
Celebrity-Werbung
2
Confidence
2
Corporate credibility
2
Corporate identity
2
Designation of origin
2
Herkunftsbezeichnung
2
Higher education institution
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
Collection of articles of several authors
Sammelwerk
Aufsatz in Zeitschrift
18
Language
All
English
Author
All
Melewar, T. C.
Cheng, T. C. E.
34
Ko, Eunju
22
Gunasekaran, Angappa
20
Yeung, Andy C. L.
18
Sharma, Piyush
17
Choi, Tsan-Ming
16
Parida, Vinit
15
Valette-Florence, Pierre
15
Zhao, Xiande
15
Lai, Kee-hung
14
Foroudi, Pantea
13
Gupta, Suraksha
13
Huo, Baofeng
13
Kraus, Sascha
13
Kowalkowski, Christian
12
Kim, Kyung Hoon
11
Vrontis, Demetris
11
Kohtamäki, Marko
10
O'Cass, Aron
10
Oghazi, Pejvak
10
Veloutsou, Cleopatra
10
Bouncken, Ricarda B.
9
Caniato, Federico
9
Chiappetta Jabbour, Charbel José
9
Dubey, Rameshwar
9
Shukla, Paurav
9
Wamba, Samuel Fosso
9
Wincent, Joakim
9
Wong, Christina W. Y.
9
Adomako, Samuel
8
De Chernatony, Leslie
8
Duan, Yunlong
8
Huarng, Kun-Huang
8
Johnston, Wesley J.
8
Kindström, Daniel
8
Lo, Chris K. Y.
8
Merrilees, Bill
8
Ndubisi, Nelson Oly
8
Ngai, Eric W. T.
8
more ...
less ...
Published in...
All
Business ethics quarterly : the journal of the Society for Business Ethics
Corporate reputation review
International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
The journal of business & industrial marketing
European journal of marketing : EJM
5
International studies of management and organization
5
The marketing review
5
The journal of brand management : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
3
Journal of strategic marketing
2
Journal of world business : JWB
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
4
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
5
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
6
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
7
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
8
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
9
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
10
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->