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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Faria, Amy A."
~person:"Guercini, Simone"
~person:"Hughes, Mine Üçok"
~person:"Kang, Jiyun"
~person:"McCormick, Helen"
~person:"Moog, Petra"
~subject:"Fashion"
~subject:"Internet marketing"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Mobile Business"
~subject:"Store brand"
~subject:"United States"
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Fashion
Internet marketing
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Mobile Business
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5
Konsumentenverhalten
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Textile distribution
5
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1992-2012
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Bendoni, Wendy K.
Faria, Amy A.
Guercini, Simone
Hughes, Mine Üçok
Kang, Jiyun
McCormick, Helen
Moog, Petra
Phau, Ian
4
Choi, Tsan-Ming
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Choo, Ho Jung
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Costa, Marconi Freitas da
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2
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Business history
Business strategy and the environment
International business review : the official journal of the European International Business Academy
Journal of East-West business
Journal of fashion marketing and management
The journal of product & brand management
Journal of Fashion Marketing and Management: An International Journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing in the fast changing world
2
Journal of global fashion marketing : JGfM
2
Cleaner and responsible consumption
1
European journal of marketing : EJM
1
International Marketing Review
1
International marketing review
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Process innovation in the global fashion industry
1
Qualitative market research : an international journal
1
Sustainable Luxury : An International Perspective
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
11
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1
Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast
fashion
industry
Bläse, Richard
;
Filser, Matthias
;
Kraus, Sascha
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 626-641
Persistent link: https://www.econbiz.de/10014467304
Saved in:
2
Psychological ownership rather than material consumption : can
fashion
firms' new subscription services become an environmentally sustainable business strategy?
Kang, Jiyun
;
Bissenbina, Assemgul
;
Faria, Amy A.
;
Jang, Jisu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1592-1609
Persistent link: https://www.econbiz.de/10014513535
Saved in:
3
Investigating the impact of body shape on garment fit
Chrimes, Courtney
;
Boardman, Rosy
;
McCormick, Helen
; …
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014430511
Saved in:
4
How western marketers respond to the new middle class in emerging market cities : the case of Italian
fashion
marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
5
Fast
fashion
companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
6
Marketing design elements of mobile
fashion
retail apps
Magrath, Victoria
;
McCormick, Helen
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 115-134
Persistent link: https://www.econbiz.de/10009732055
Saved in:
7
Branding design elements of mobile
fashion
retail apps
Magrath, Victoria
;
McCormick, Helen
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 98-114
Persistent link: https://www.econbiz.de/10009732058
Saved in:
8
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
9
Cognitive source and clothing retail : some results from an empirical research in the Italian
fashion
market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
10
Analysing the influence of the presentation of
fashion
garments on young consumers' online behaviour
McCormick, Helen
;
Livett, Charlotte
- In:
Journal of fashion marketing and management
16
(
2012
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009532729
Saved in:
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