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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenführung"
~subject:"Umweltbewusstsein"
~subject:"United States"
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14
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Business history
Business strategy and the environment
Journal of East-West business
Journal of promotion management : JPM
Journal of fashion marketing and management
81
Journal of retailing and consumer services
26
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
16
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
International journal of retail & distribution management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of consumer studies
6
Cogent business & management
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
SpringerLink / Bücher
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Springer eBook Collection
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Do fast
fashion
sustainable business strategies influence attitude, awareness and behaviours of female consumers?
Hageman, Eva
;
Kumar, Vikas
;
Linh Nguyen Khanh Duong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10014467387
Saved in:
2
Solving the luxury
fashion
and sustainable development "oxymoron" : a cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío
;
Zollo, Lamberto
;
Diaz, Estrella
; …
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2399-2419
Persistent link: https://www.econbiz.de/10014328944
Saved in:
3
The emergence of Italy as a
fashion
country : nation branding and collective meaning creation at Florence's
fashion
shows : 1951-1965
Pinchera, Valeria
;
Rinallo, Diego
- In:
Business history
62
(
2020
)
1
,
pp. 151-178
Persistent link: https://www.econbiz.de/10012181784
Saved in:
4
"I wanna be sustainable, but I don't wanna show it!" : the effect of sustainability cues on young adult consumers' preferences
Fani, Virginia
;
Mazzoli, Valentina
;
Acuti, Diletta
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3344-3358
Persistent link: https://www.econbiz.de/10014369786
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
Making Italian
fashion
global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
7
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
8
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury
fashion
brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
9
Joint order and promotion effort decisions for a
fashion
apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
10
Copy or copyright
fashion
? : Swedish design protection law in historical and comparative perspective
Dahlén, Marianne
- In:
Business history
54
(
2012
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10009518320
Saved in:
1
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