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~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~subject:"Markenführung"
~subject:"United States"
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Fashion
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Cox, Howard
1
Dahlén, Marianne
1
Font, Lourdes M.
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Merlo, Elisabetta
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Mowatt, Simon
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Perugini, Mario
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Pinchera, Valeria
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Business history
Business strategy and the environment
Journal of fashion marketing and management
76
Journal of retailing and consumer services
26
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
16
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
7
International journal of retail & distribution management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of consumer studies
6
Cogent business & management
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
SpringerLink / Bücher
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management decision
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
Springer eBook Collection
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
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ECONIS (ZBW)
6
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1
The emergence of Italy as a
fashion
country : nation branding and collective meaning creation at Florence's
fashion
shows : 1951-1965
Pinchera, Valeria
;
Rinallo, Diego
- In:
Business history
62
(
2020
)
1
,
pp. 151-178
Persistent link: https://www.econbiz.de/10012181784
Saved in:
2
Making Italian
fashion
global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
3
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
4
Copy or copyright
fashion
? : Swedish design protection law in historical and comparative perspective
Dahlén, Marianne
- In:
Business history
54
(
2012
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10009518320
Saved in:
5
Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard
;
Mowatt, Simon
- In:
Business history
54
(
2012
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10009518321
Saved in:
6
International couture : the opportunities and challenges of expansion, 1880 - 1920
Font, Lourdes M.
- In:
Business history
54
(
2012
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10009518327
Saved in:
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