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~isPartOf:"Business history"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~subject:"Handelsmarke"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
~type_genre:"Article in journal"
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Handelsmarke
Luxury marketing
Luxusgüter
Segmentation
Store brand
Umweltbewusstsein
United States
Fashion
30
Mode
30
Bekleidungsindustrie
15
Clothing industry
15
Brand management
13
Markenführung
13
Consumer behaviour
11
Konsumentenverhalten
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Fashion marketing
6
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5
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Business history
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Bhaduri, Gargi
2
Bendoni, Wendy K.
1
Cho, Jung Rim
1
Cox, Howard
1
Dahlén, Marianne
1
Font, Lourdes M.
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Ha-Brookshire, Jung E.
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Herstein, Ram
1
Hughes, Mine Üçok
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Jung, Jaehee
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Lee, Jung Eun
1
Merlo, Elisabetta
1
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1
Pehlivan, Ekin
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Business history
Journal of East-West business
The journal of product & brand management
Journal of fashion marketing and management
74
Journal of business research : JBR
24
Journal of retailing and consumer services
20
Journal of global fashion marketing : JGfM
18
International journal of retail & distribution management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international consumer marketing
6
Psychology & marketing
6
Cogent business & management
5
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
Business strategy and the environment
3
Central European business review : CEBR
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of retail and distribution management
3
Marketing i menedžment innovacij : m&mi
3
Transportation research / E : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
International journal of electronic marketing and retailing : IJEMR
2
International marketing review
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of risk and financial management : JRFM
2
Management decision
2
Managing service quality : MSQ ; an international journal
2
Market : review for marketing theory and practice
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Strategic change
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The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
The effects of a Disney masstige brand collaboration on perceptions of brand luxury : vertical versus horizontal product line extension strategies
Lee, Jung Eun
;
Cho, Jung Rim
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10013552943
Saved in:
2
Making Italian
fashion
global : brand building and management at Gruppo Finanziario Tessile : 1950s-1990s)
Merlo, Elisabetta
;
Perugini, Mario
- In:
Business history
62
(
2020
)
1
,
pp. 42-69
Persistent link: https://www.econbiz.de/10012181752
Saved in:
3
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
4
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
5
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
6
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
7
Copy or copyright
fashion
? : Swedish design protection law in historical and comparative perspective
Dahlén, Marianne
- In:
Business history
54
(
2012
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10009518320
Saved in:
8
Vogue in Britain : authenticity and the creation of competitive advantage in the UK magazine industry
Cox, Howard
;
Mowatt, Simon
- In:
Business history
54
(
2012
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10009518321
Saved in:
9
International couture : the opportunities and challenges of expansion, 1880 - 1920
Font, Lourdes M.
- In:
Business history
54
(
2012
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10009518327
Saved in:
10
Brand equity of luxury
fashion
brands among Chinese and US young female consumers
Jung, Jaehee
;
Shen, Dong
- In:
Journal of East-West business
17
(
2011
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10009303086
Saved in:
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