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~isPartOf:"Global business review"
~subject:"Markenartikel"
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Search: subject_exact:"Virtuelle Community"
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Markenartikel
Social Web
108
Social web
108
Internet marketing
55
Online-Marketing
55
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40
Consumer behaviour
31
Konsumentenverhalten
31
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23
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23
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23
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23
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16
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Anand, Vijeta
1
Bal, Anjali S.
1
Beig, Faseeh Amin
1
Bhattacharya, Subhajit
1
Botha, Elsamari
1
Brito, Eliane P. Z.
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Cova, Bernard
1
Dass, Sumanjit
1
Ferreira, João J. M.
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Hanna, Richard
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Khan, Mohammad Furqan
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Business horizons
Global business review
The journal of product & brand management
31
Journal of business research : JBR
28
The journal of brand management : an international journal
27
Journal of retailing and consumer services
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing intelligence & planning
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
Journal of strategic marketing
5
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European journal of marketing
3
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
Journal of consumer marketing
3
Journal of international consumer marketing
3
Journal of service management
3
Marketing theory
3
Corporate communications : an international journal
2
Corporate reputation review : an international journal
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European Sport management quarterly : ESMQ
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Future Business Journal
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ECONIS (ZBW)
9
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1
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
2
Drivers of brand engagement : the role of brand communities
Dass, Sumanjit
;
Sethi, Rahul
;
Popli, Sapna
;
Saxena, V. N.
- In:
Global business review
22
(
2021
)
5
,
pp. 1216-1231
Persistent link: https://www.econbiz.de/10012660330
Saved in:
3
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
6
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
9
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
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