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~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Simulation"
~subject:"Verkauf"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Online-Marketing
Simulation
Verkauf
B-to-B-Marketing
867
Business-to-business marketing
867
Lieferantenmanagement
505
Supplier relationship management
505
Relationship marketing
248
Beziehungsmarketing
247
Marketing management
134
Marketingmanagement
134
Business network
90
E-commerce
90
Electronic Commerce
90
Unternehmensnetzwerk
90
Selling
86
Brand management
85
Markenführung
85
Consumer behaviour
84
Konsumentenverhalten
84
Salespeople
82
Verkaufspersonal
82
B2B
77
Social Web
74
Social web
74
Value creation
64
Betriebliche Wertschöpfung
63
Internet marketing
63
Brand image
60
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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Article
203
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Aufsatz in Zeitschrift
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205
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205
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Terho, Harri
7
Agnihotri, Raj
6
Christodoulides, George
6
Keränen, Joona
6
Rangarajan, Deva
6
Sharma, Arun
5
Dingus, Rebecca
4
Parvinen, Petri
4
Salonen, Anna
4
Brown, Brian P.
3
Johnson, Jeff S.
3
Koponen, Jonna
3
Mohan, Mayoor
3
Pullins, Ellen
3
Ulaga, Wolfgang
3
Behl, Abhishek
2
Bellenger, Danny N.
2
Borgh, Michel van der
2
Bowen, Melanie
2
Bush, Alan J.
2
Cao, Guangming
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Deng, Qi
2
Dwivedi, Yogesh Kumar
2
Ewing, Michael
2
Friend, Scott B.
2
Geiger, Ingmar
2
Grönroos, Christian
2
Guenther, Miriam
2
Guenther, Peter
2
Guesalaga, Rodrigo
2
Haas, Alexander
2
Hill, Ronald Paul
2
Hu, Michael Y.
2
Høgevold, Nils
2
Itani, Omar S.
2
Ji, Shaobo
2
Jiang, Yanxin
2
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Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
28
Journal of business-to-business marketing
15
Journal of personal selling & sales management : JPSSM
11
Journal of the Academy of Marketing Science
9
Journal of marketing
7
The journal of personal selling & sales management : JPSSM
6
Harvard business review : HBR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Journal of retailing and consumer services
4
European journal of marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cogent business & management
2
European business review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
European research on management and business economics
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of research in marketing and entrepreneurship : JRME
2
Naše gospodarstvo : NG
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Australasian marketing journal
1
Central European business review : CEBR
1
Decision sciences
1
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All
ECONIS (ZBW)
205
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1
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205
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
3
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
4
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
7
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
8
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
9
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
10
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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