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~isPartOf:"Business horizons"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~subject:"Marketingmanagement"
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Search: "Customer relationship management"
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Marketingmanagement
Beziehungsmarketing
911
Relationship marketing
911
Consumer behaviour
484
Konsumentenverhalten
484
Customer satisfaction
206
Kundenzufriedenheit
206
Brand management
167
Markenführung
167
Dienstleistungsqualität
164
Service quality
164
Social Web
142
Social web
142
Brand image
121
Markenimage
121
Customer integration
117
Kundenintegration
116
Internet marketing
109
Online-Marketing
109
Lieferantenmanagement
97
Supplier relationship management
97
Brand
88
Customer value
87
Kundenwert
87
Markenartikel
82
Marketing management
67
Beschwerdemanagement
58
Complaint management
58
Emotion
58
Einzelhandel
56
Retail trade
56
Social media
56
Customer service
54
Kundenservice
54
Online retailing
53
Online-Handel
53
Confidence
51
Innovation
51
Vertrauen
51
Dienstleistungssektor
50
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67
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67
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1
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1
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English
67
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Eisingerich, Andreas B
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Ko, Eunju
2
Merlo, Omar
2
Sousa, Rui
2
Verhoef, Peter C.
2
Adams, Pamela
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akter, Shahriar
1
Alvarez-Milán, Agarzelim
1
Arslanagic-Kalajdzic, Maja
1
Auh, Seigyoung
1
Bacile, Todd J.
1
Bal, Anjali S.
1
Bamel, Umesh
1
Barnes, Stuart J.
1
Benedettini, Ornella
1
Berman, Barry
1
Biemans, Wim
1
Bijmolt, Tammo H. A.
1
Bodas Freitas, Isabel Maria
1
Bonfrer, Andre
1
Boon, Edward
1
Boyd, D. Eric
1
Breier, Matthias
1
Broekhuis, Manda
1
Brown, Brian P.
1
Brown, Terrence E.
1
Bruni-Bossio, Vincent
1
Burton, Jamie
1
Calantone, Roger J.
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Castell, Carolin
1
Chaiy, Seoil
1
Chang, Chun-Wei
1
Chang, Woojung
1
Chowdhury, Ilma Nur
1
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Business horizons
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
Industrial marketing management : the international journal for industrial and high-tech firms
50
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
22
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Gabler Edition Wissenschaft
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of international marketing
6
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ECONIS (ZBW)
67
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1
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67
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1
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
2
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
5
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
6
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
7
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
8
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
9
Customer
relationship
management
capabilities and social media technology use : consequences on firm performance
Foltean, Florin Sabin
;
Trif, Simona Mihaela
;
Tuleu, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 563-575
Persistent link: https://www.econbiz.de/10012105195
Saved in:
10
Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.
;
Hogreve, Jens
;
Chowdhury, Ilma Nur
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 377-386
Persistent link: https://www.econbiz.de/10012257627
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