//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketing management
Consumer behaviour
223
Konsumentenverhalten
223
Marketingmanagement
170
Brand management
153
Markenführung
153
Beziehungsmarketing
151
Relationship marketing
151
Social Web
113
Social web
113
Online-Marketing
103
Marketing
93
Brand image
66
Markenimage
66
USA
66
United States
64
Marketing theory
62
Marketingtheorie
62
Brand
53
Lieferantenmanagement
50
Markenartikel
50
Supplier relationship management
50
Market research
46
Marktforschung
46
Großbritannien
44
United Kingdom
44
Viral marketing
42
Virales Marketing
42
Customer satisfaction
37
Kundenzufriedenheit
37
Social marketing
33
Customer integration
30
Kundenintegration
30
Social media
29
Advertising effects
28
Werbewirkung
28
Dienstleistungsqualität
26
Service quality
26
Social Marketing
26
more ...
less ...
Online availability
All
Undetermined
90
Type of publication
All
Article
251
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
257
Aufsatz in Zeitschrift
257
Collection of articles of several authors
9
Conference paper
9
Konferenzbeitrag
9
Sammelwerk
9
Case study
5
Fallstudie
5
Conference proceedings
3
Konferenzschrift
3
more ...
less ...
Language
All
English
260
Author
All
Pitt, Leyland F.
6
Berthon, Pierre R.
4
Haenlein, Michael
4
Hunt, Shelby D.
4
Kaplan, Andreas M.
4
Campbell, Colin L.
3
Cravens, David W.
3
Dessart, Laurence
3
Hewer, Paul
3
Johnson, Lester W.
3
Mangold, W. Glynn
3
Sashittal, Hemant Chaitanya
3
Tadajewski, Mark
3
Aitken, Robert
2
Baxter, Ian
2
Berman, Barry
2
Bizzi, Lorenzo
2
Brettel, Malte
2
Bruning, Patrick F.
2
Burton, Jamie
2
Butler, Patrick
2
Calder, Bobby J.
2
Chaudhry, Peggy E.
2
Collins, Neil
2
Crittenden, Victoria Lynn
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Dibb, Sally
2
Doherty, Anne Marie
2
Ewing, Michael
2
Faulds, David J.
2
Ferraro, Carla
2
Jaworski, Bernard J.
2
Jewell, Robert D.
2
Key, Thomas Martin
2
Kohli, Chiranjeev
2
Lang, John T.
2
Lin, Hsin-Chen
2
Lindgreen, Adam
2
Malthouse, Edward C.
2
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Business horizons
Journal of marketing management : MM
Journal of business research : JBR
618
Industrial marketing management : the international journal for industrial and high-tech firms
300
SpringerLink / Bücher
263
Journal of retailing and consumer services
256
Journal of strategic marketing
221
International journal of internet marketing and advertising : IJIMA
208
Journal of marketing communications
206
European journal of marketing : EJM
161
Journal of advertising research
152
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Journal of marketing
144
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
135
International journal of advertising : the review of marketing communications
128
Marketing intelligence & planning
121
Springer eBook Collection
121
The journal of business & industrial marketing
118
Europäische Hochschulschriften / 5
115
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
The journal of brand management : an international journal
92
Psychology & marketing
91
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Journal of promotion management : innovations in planning and applied research
86
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Journal of internet commerce
82
Journal of promotion management : JPM
79
Asia Pacific journal of marketing and logistics
78
Gabler Edition Wissenschaft
75
more ...
less ...
Source
All
ECONIS (ZBW)
260
Showing
1
-
10
of
260
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
4
Business strategy and the management of digital
marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
5
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
6
More than meets the eye : the functional components underlying influencer
marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
8
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
9
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
10
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->