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~isPartOf:"Business horizons"
~isPartOf:"Journal of retailing and consumer services"
~person:"Casper Ferm, Lars-Erik"
~person:"Shareef, Mahmud Akhter"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Casper Ferm, Lars-Erik
Shareef, Mahmud Akhter
Rana, Nripendra P.
7
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Ladhari, Riadh
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Park, Jungkun
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Quach, Sara
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Business horizons
Journal of retailing and consumer services
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
International journal of Indian culture and business management
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
2
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
3
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
4
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
5
Understanding the omnichannel customer journey : the effect of online and offline channel interactivity on consumer value co-creation behavior
Cui, Xingwen
;
Xie, Qinghong
;
Zhu, Jing
;
Shareef, Mahmud …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169537
Saved in:
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