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~isPartOf:"Business horizons"
~isPartOf:"The journal of supply chain management : a global review of purchasing and supply"
~person:"Berry, Leonard L."
~person:"Robson, Karen"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
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Berry, Leonard L.
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Business horizons
The journal of supply chain management : a global review of purchasing and supply
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Open branding : managing the unauthorized use of brand-related intellectual property
Robson, Karen
;
De Beer, Jeremy
;
McCarthy, Ian P.
- In:
Business horizons
63
(
2020
)
6
,
pp. 773-785
Persistent link: https://www.econbiz.de/10012388376
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2
Crowdsourcing in a time of empowered stakeholders : lessons from crowdsourcing campaigns
Wilson, Matthew
;
Robson, Karen
;
Botha, Elsamari
- In:
Business horizons
60
(
2017
)
2
,
pp. 247-253
Persistent link: https://www.econbiz.de/10011653708
Saved in:
3
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
4
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
5
Serving unfair customers
Berry, Leonard L.
;
Seiders, Kathleen
- In:
Business horizons
51
(
2008
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003708226
Saved in:
6
Relationship retailing: transforming customers into clients
Berry, Leonard L.
;
Gresham, Larry G.
- In:
Business horizons
29
(
1986
)
6
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003500741
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