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~isPartOf:"Business horizons"
~language:"eng"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand management
Marketing management
Marketingmanagement
48
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
14
Relationship marketing
14
Marketing
12
Social Web
10
Social web
10
Markenführung
7
Strategic management
7
Strategisches Management
7
Marketing strategy
6
USA
6
Brand
5
Internet marketing
5
Online-Marketing
5
United States
5
Brand image
4
Communication
4
Customer value
4
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4
Kundenwert
4
Markenartikel
4
Markenimage
4
Absatz
3
Public relations
3
Secrecy
3
Social media
3
Viral marketing
3
Virales Marketing
3
Öffentlichkeitsarbeit
3
Betriebliche Wertschöpfung
2
Branding strategy
2
China
2
Competitive strategy
2
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2
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2
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Pitt, Leyland F.
5
Berthon, Pierre R.
3
Campbell, Colin L.
2
Cravens, David W.
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Key, Thomas Martin
2
Mills, Adam J.
2
Baker, Colin R.
1
Bal, Anjali S.
1
Bencherki, Nicolas
1
Berman, Barry
1
Berthon, Jean-Paul
1
Beverland, Michael
1
Boon, Edward
1
Bourgoin, Alaric
1
Brown, Terrence E.
1
Bruni-Bossio, Vincent
1
Cao, Jia Jocelyn
1
Cesareo, Ludovica
1
Chan, Annie
1
Chattopadhyay, Satya P.
1
Chaudhry, Peggy E.
1
Cobbs, Joe B.
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Crittenden, Victoria Lynn
1
Cullinane, Joe
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Dhebar, Anirudh
1
Dobele, Angela
1
Eisingerich, Andreas B
1
Farrell, Justine Rapp
1
Faulds, David J.
1
Ferraro, Carla
1
Ford, Robert C.
1
Gao, Tao
1
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Business horizons
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
52
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of marketing research : JMR
41
Springer eBook Collection
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
AMS review : official publication of the Academy of Marketing Science
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
European research studies
29
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
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ECONIS (ZBW)
48
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
4
When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Williamson, Peter J.
;
Guo, Bin
;
Yin, Eden
- In:
Business horizons
64
(
2021
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10012494586
Saved in:
5
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
6
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
8
Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
Saved in:
9
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
10
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
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