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~isPartOf:"Business horizons"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject:"Internet"
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Consumer behaviour
Social Web
90
Social web
90
Internet marketing
57
Online-Marketing
57
Social media
37
E-commerce
31
Electronic Commerce
31
Konsumentenverhalten
30
Beziehungsmarketing
22
Relationship marketing
22
Internet
21
Brand management
19
Digitalisierung
19
Digitization
19
Markenführung
19
Data security
17
Datensicherheit
17
IT crime
16
IT-Kriminalität
16
Viral marketing
15
Virales Marketing
15
Marketing management
13
Marketingmanagement
13
Internet der Dinge
12
Internet of things
12
Online retailing
12
Online-Handel
12
Cybersecurity
11
Business model
10
Digital platform
10
Digitale Plattform
10
Geschäftsmodell
10
Social network
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Soziales Netzwerk
10
USA
10
United States
10
Internet of Things
9
Big data
8
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30
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Article in journal
Case study
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
30
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2
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English
30
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All
Mangold, W. Glynn
3
Faulds, David J.
2
Hanna, Richard
2
Pitt, Leyland F.
2
Andonova, Yana G.
1
Bal, Anjali S.
1
Berman, Barry
1
Berthon, Pierre R.
1
Beverland, Michael
1
Borin, Norm
1
Braun, Corina
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Campbell, Colin L.
1
Chaudhry, Peggy E.
1
Chen, Steven
1
Dalakas, Vassilis
1
Dass, Mayukh
1
Dobele, Angela
1
Esmark Jones, Carol L.
1
Ferguson, Sarah Lord
1
Ghiasi, Bita
1
Hajjat, Fatima M.
1
Heinonen, Kristina
1
Hodis, Monica
1
Horta, Carolina
1
Karahanna, Elena
1
Kietzmann, Jan H.
1
Kim, Henry M.
1
Kim, Yuna
1
Kohli, Chiranjeev
1
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1
Lahuerta Otero, Eva
1
Laskowski, Marek
1
Lemon, Katherine N.
1
Li, Jiye
1
Lin, Hsin-Chen
1
Lindgreen, Adam
1
Lindsey-Mullikin, Joan
1
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Business horizons
Journal of retailing and consumer services
560
Journal of business research : JBR
473
International journal of internet marketing and advertising : IJIMA
175
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
Journal of internet commerce
150
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
132
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Psychology & marketing
106
Cogent business & management
101
International journal of consumer studies
101
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of marketing communications
96
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
89
International journal of advertising : the review of marketing communications
86
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
78
Journal of promotion management : innovations in planning and applied research
78
International journal of e-business research : an official publication of the Information Resources Management Association
77
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of management information systems : JMIS
65
The international review of retail, distribution and consumer research
65
Journal of fashion marketing and management
64
Journal of marketing
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Tourism management : research, policies, practice
61
International journal of technology marketing : IJTMkt
60
Journal of hospitality marketing & management
57
International journal of contemporary hospitality management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of the Academy of Marketing Science
54
Journal of marketing management : MM
53
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ECONIS (ZBW)
30
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1
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
2
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
3
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
4
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
5
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
6
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
7
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
Saved in:
8
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
9
How to serve online consumers in rural markets : evidence-based recommendations
Sousa, Rui
;
Horta, Carolina
;
Ribeiro, Ricardo
; …
- In:
Business horizons
63
(
2020
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10012238289
Saved in:
10
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
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