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~isPartOf:"Business horizons"
~subject:"Deutschland"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Deutschland
Online-Marketing
Social Web
90
Social web
90
Internet marketing
46
Welt
42
World
42
Social media
37
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
21
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21
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21
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Aufsatz in Zeitschrift
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46
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46
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Bizzi, Lorenzo
2
Bruning, Patrick F.
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Lin, Hsin-Chen
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Pitt, Leyland F.
2
Sashittal, Hemant Chaitanya
2
Schmidt, Gordon B.
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Chapple, Larelle
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1
Chen, Houn-Gee
1
Couto, João Pedro Almeida
1
Cova, Bernard
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Business horizons
Journal of business research : JBR
217
International journal of internet marketing and advertising : IJIMA
127
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
117
Journal of retailing and consumer services
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Intereconomics : review of European economic policy
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Technological forecasting & social change : an international journal
68
International journal of advertising : the review of marketing communications
66
Journal of marketing communications
62
Ifo-Schnelldienst
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of hospitality management
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
58
Journal of internet commerce
57
Tourism management : research, policies, practice
57
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
52
International journal of electronic marketing and retailing : IJEMR
48
Journal of management information systems : JMIS
48
The journal of product & brand management
45
Cogent business & management
40
International journal of technology marketing : IJTMkt
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of travel and tourism marketing
37
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
36
Electronic commerce research
36
International journal of business information systems : IJBIS
35
Journal of marketing
35
International journal of e-business research : an official publication of the Information Resources Management Association
34
Journal of advertising research
34
Journal of strategic marketing
34
Marketing intelligence & planning
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
International journal of contemporary hospitality management
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
33
Journal of electronic commerce research : JECR
32
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ECONIS (ZBW)
46
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46
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
3
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
4
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
5
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
6
What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob
;
Lehnert, Kevin
- In:
Business horizons
59
(
2016
)
3
,
pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
Saved in:
7
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
8
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
9
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
10
The hidden problem of Facebook and social media at work : what if employees start searching for other jobs?
Bizzi, Lorenzo
- In:
Business horizons
61
(
2018
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011808947
Saved in:
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