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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
85
Konsumentenverhalten
85
Beziehungsmarketing
31
Relationship marketing
31
Brand management
19
Markenführung
19
Social Web
19
Social web
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Pitt, Leyland F.
5
Berthon, Pierre R.
4
Campbell, Colin L.
4
Robson, Karen
4
Berman, Barry
3
Chaudhry, Peggy E.
3
Mangold, W. Glynn
3
McCarthy, Ian P.
3
Plangger, Kirk
3
Berry, Leonard L.
2
Cesareo, Ludovica
2
Eisingerich, Andreas B
2
Faulds, David J.
2
Ferraro, Carla
2
Ford, Robert C.
2
Hanna, Richard
2
Kietzmann, Jan H.
2
Mavrommatis, Alexis
2
Mills, Adam J.
2
Sands, Sean
2
Stöttinger, Barbara
2
Treen, Emily
2
Watson, Richard T.
2
Wilson, Matthew
2
Abratt, Russell
1
Andonova, Yana G.
1
Apostol, Sergio Antonio G.
1
Bahaee, Mahmood
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berthon, Jean-Paul
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1
Bhattacharya, C. B.
1
Borin, Norm
1
Botha, Elsamari
1
Braun, Corina
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Cao, Jia Jocelyn
1
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Business horizons
Journal of business research : JBR
1,969
Journal of retailing and consumer services
1,928
International journal of consumer studies
756
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
388
The journal of brand management : an international journal
350
European journal of marketing : EJM
348
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
328
Journal of international consumer marketing
318
Journal of travel and tourism marketing
316
Journal of marketing management : MM
301
Journal of retailing
301
Cogent business & management
297
Journal of marketing communications
295
Tourism management : research, policies, practice
292
Marketing letters : a journal of research in marketing
291
Journal of marketing
290
International journal of retail & distribution management
288
The international review of retail, distribution and consumer research
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Young consumers : insight and ideas for responsible marketers
238
Journal of food products marketing
230
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ECONIS (ZBW)
85
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85
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1
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
2
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
3
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
4
Paradoxes and mysteries in virus-infected supply chains : hidden bottlenecks, changing consumer behaviors, and other non-usual suspects
Kouvelis, Panos
- In:
Business horizons
65
(
2022
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10013325847
Saved in:
5
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
6
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
7
Legitimately luxurious : creating authentic luxury brands
Goldstein, Guy A.
;
Carpenter, Gregory S.
- In:
Business horizons
65
(
2022
)
5
,
pp. 631-642
Persistent link: https://www.econbiz.de/10013383192
Saved in:
8
Why do boycotts sometimes increase sales? : consumer activism in the age of political polarization
Neureiter, Michael
;
Bhattacharya, C. B.
- In:
Business horizons
64
(
2021
)
5
,
pp. 611-620
Persistent link: https://www.econbiz.de/10012990352
Saved in:
9
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
10
The benefits and pitfalls of contemporary pop-up shops
Rosenbaum, Mark
;
Edwards, Karen
;
Contreras Ramirez, Germán
- In:
Business horizons
64
(
2021
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012494570
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