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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Services marketing quarterly"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer integration"
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Relationship marketing
Customer integration
58
Kundenintegration
58
Beziehungsmarketing
39
Consumer behaviour
20
Konsumentenverhalten
20
Betriebliche Wertschöpfung
14
Internet marketing
14
Online-Marketing
14
Value creation
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Service-Dominant Logic
12
Service-dominant logic
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9
Markentreue
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Social Web
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Social web
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Brand image
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Dienstleistungsqualität
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Markenimage
8
Service quality
8
Customer satisfaction
7
Kundenzufriedenheit
7
Brand management
6
Markenführung
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co-creation
5
value co-creation
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Customer engagement
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Customer value
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Dienstleistung
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Innovation management
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Kundenwert
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Marketing theory
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Marketingtheorie
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Resource-based view
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Ressourcenorientierter Ansatz
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Malthouse, Edward C.
3
Calder, Bobby J.
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Conduit, Jodie
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Hollebeek, Linda D.
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Beckers, Sander F. M.
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1
Bigné Alcañiz, J. Enrique
1
Bowden, Jana
1
Breidbach, Christoph F.
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
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Chiang, Chang-Tang
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Davey, Bill
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Fernandes, Teresa
1
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1
Gabbott, Mark
1
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Han, Xiao-Yun
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Business organizations and collaborative web : practices, strategies and patterns
Customer engagement : contemporary issues and challenges
Journal of marketing management : MM
Services marketing quarterly
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
39
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
3
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
4
Interactive value formation : exploring the literature on dark side of the service experience from the perspective of value co-destruction (VCD)
Codá, Renato Calhau
;
Farias, Josivania Silva
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10013416997
Saved in:
5
Being fair to customers : a strategy in enhancing customer engagement and loyalty in the Indonesia mobile telecommunication industry
Hapsari, Raditha
;
Hussein, Ananda Sabil
;
Handrito, …
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10012179201
Saved in:
6
The role of active identification in driving retail customer feedback
Celuch, Kevin
;
Walz, Anna M.
- In:
Services marketing quarterly
41
(
2020
)
2
,
pp. 163-181
Persistent link: https://www.econbiz.de/10012256936
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
Customer engagement behaviours and value co-creation
Alexander, Matthew
;
Jaakkola, Elina
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011430570
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