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~isPartOf:"Business process management journal"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
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B-to-B-Marketing
Emerging economies
Konsumentenverhalten
Kundenzufriedenheit
Lieferantenmanagement
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Brand image
3
Brand management
3
Customer satisfaction
3
Markenführung
3
Markenimage
3
Brand
2
Confidence
2
Dienstleistungsqualität
2
Emotion
2
Ghana
2
India
2
Indien
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Service quality
2
Supplier relationship management
2
Vertrauen
2
relationship marketing
2
Bekleidung
1
Brand experience
1
Brand identification
1
Business-to-business marketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Clothing
1
Consumption
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer value
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
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9
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English
9
Author
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Borchardt, Miriam
3
James, William L.
3
Lau, Henry
3
Nakandala, Dilupa
3
Samaranayake, Premaratne
3
Fink, Robert C.
2
Hatten, Kenneth J.
2
Jensen, Morten Bach
2
Pereira, Giancarlo Medeiros
2
Pilny, Henrietta Leonie
2
Svensson, Göran
2
Torres, Ivonne M.
2
Xun, Jiyao
2
Zúñiga, Miguel Ángel
2
Abdallah, Ayman Bahjat
1
Agarwal, Reeti
1
Agostini, Lara
1
Ahuja, Vandana
1
Akbar, Bilal
1
Akroush, Mamoun N.
1
Al Owad, Ali
1
Al-Debei, Mutaz M.
1
Al-Mashari, Majed
1
Al-Shboul, Moh'd Anwer
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Alfar, Nour A.
1
Alhyari, Salah
1
Ali, Ahsan
1
Almeida, Caroline
1
Almomani, Hamzeh Q.
1
Aloini, Davide
1
Alotaibi, Youseef
1
Amir, Aysel
1
Anderson, Helén
1
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Published in...
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Business process management journal
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
Marketing intelligence & planning
8
Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
5
Journal of business research : JBR
4
Journal of retailing and consumer services
4
The marketing review
4
Asia-Pacific journal of business administration
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
The international journal of bank marketing : IJBM
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of African business
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Services marketing quarterly
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
9
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1
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9
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date (newest first)
date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
4
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
5
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
6
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
7
A review of customer relationship management : successes, advances, pitfalls and futures
Bang, Nguyen
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
Saved in:
8
The target and non-targeted framework : differential impact of
marketing
tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
9
Predictors of fashion clothing involvement among Indian youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
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